We are looking for a result-oriented Marketplace Advertising professional with hands-on experience in managing and optimizing advertising campaigns across Amazon and Flipkart. The candidate will be responsible for driving marketplace sales, improving product visibility, managing advertising budgets and maximizing campaign ROI.

Key Responsibilities

1. Marketplace Advertising (Amazon & Flipkart)

- Plan, execute and optimize Sponsored Products, Sponsored Brands and Display Ads on Amazon.

- Manage Product Listing Ads (PLA), Brand Stores and promotional campaigns on Flipkart.

- Optimize keyword targeting, bids and placements to improve product visibility and sales.

- Monitor campaign performance and ensure effective utilization of advertising budgets.

1. Campaign Optimization & ROI

- Monitor key performance metrics such as ACOS, ROAS, CPC, CTR and CVR.

- Conduct A/B testing of creatives, ad copies and targeting strategies.

- Identify underperforming campaigns and implement corrective actions.

- Scale profitable campaigns while minimizing unnecessary advertising spend.

1. Promotions & Seasonal Campaigns

- Plan and execute campaigns during major sale events such as Amazon Prime Day, Great Indian Festival and Flipkart Big Billion Days.

- Coordinate coupons, deals, discounts, price drops and promotional offers.





- Plan and execute seasonal and festive promotional campaigns.

- Ensure timely execution of marketplace promotional activities.

1. Analytics & Reporting

- Prepare weekly and monthly performance reports and dashboards.

- Track sales, advertising spend, ROAS, ACOS and campaign performance.

- Conduct competitor analysis and category benchmarking.

- Provide actionable insights and recommendations to improve business performance.

1. Coordination with Product & Marketing Teams

- Coordinate with catalogue and content teams to ensure product listings are optimized.

- Ensure product titles, bullet points, A+ content, images and other listing elements are updated.

- Work with the creative team to develop ad banners, videos and Brand Store creatives.

- Coordinate advertising campaigns for recent product launches.

1. Ratings, Reviews & Conversion Improvement

- Monitor product ratings, customer reviews, feedback and Q&A; on Amazon and Flipkart.

- Analyze customer feedback and competitor reviews to identify improvement opportunities.

- Suggest improvements in product listings, images, creatives and content to increase conversion rates.

- Coordinate with relevant teams to improve customer experience and product credibility

📌 Performance Marketing Manager (Hyderabad)
🏢 Tyro Ventures
📍 Hyderabad