Job Title: Performance Marketing Manager

Company: Cybez

Location: Gurgaon

Working Model: Hybrid (3 days in office, 2 days work from home)

Experience: 3 to 5 years

Job Summary

Cybez is looking for a data-driven Performance Marketing Manager with 3+ years of experience in managing and scaling paid campaigns. The role involves campaign strategy and optimization, team management, performance analysis, and proactive strategic recommendations to drive client growth and achieve business objectives.

Key Responsibilities

- Campaign Strategy & Optimization

Plan, execute, and optimize campaigns across Meta Ads, Google Ads, and other relevant paid platforms.

Manage campaign budgets, bidding strategies, audience targeting, and A/B testing to improve ROAS, reduce CPA, and maximize conversions.

Identify opportunities to scale campaigns and improve overall advertising performance.

- Data Analysis & Strategic Recommendations

Analyze campaign performance, customer acquisition costs, conversion trends, and revenue metrics to identify growth opportunities.

Prepare weekly/monthly performance reports with key insights, challenges, and actionable recommendations.

Proactively suggest strategies to improve campaign efficiency, budget allocation, customer acquisition, and overall business performance.

- Team Management & Leadership

Guide and mentor performance marketing executives, ensuring effective campaign execution and timely delivery.

Review campaign performance, provide feedback, and ensure team members follow data-driven optimization practices.

Allocate responsibilities, prioritize tasks,



and maintain accountability for campaign performance and deliverables.

- Client Management & Collaboration

Communicate campaign performance, insights, and strategic recommendations to clients.

Collaborate with design, content, and website teams to improve ad creatives, landing pages, and conversion rates.

Proactively identify performance gaps and recommend solutions aligned with client business goals.

Technical & Qualification Requirements

Experience: 3 to 5 years in performance marketing, preferably in a digital marketing agency managing multiple client accounts.

Platform Expertise: Strong proficiency in Google Ads (Search, Shopping, Display, Performance Max) and Meta Ads Manager.

Analytics & Tracking: Working knowledge of GA4, Google Tag Manager, Meta Pixel, Conversion API (CAPI), and UTM tracking.

Data Analysis: Strong Excel/Google Sheets skills and the ability to interpret campaign data and derive actionable insights.

Performance Metrics: Strong understanding of ROAS, CPA, CAC, CTR, CPC, conversion rates, and LTV.

Leadership: Experience guiding junior team members, reviewing campaign execution, and managing priorities.

Skilled & Soft Skills

Strong analytical, problem-solving, and strategic thinking abilities.

Ownership of campaign performance, client objectives, and team deliverables.

Excellent communication and client management skills.

Ability to manage multiple accounts, prioritize effectively, and work independently.

Proactive approach to identifying opportunities and driving measurable business growth.

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