Company Description Ethinos is a leading digital marketing agency headquartered in Mumbai, with a strong presence across India and Australia. The organization brings together creative talent with deep expertise in media and technology to build tailored digital solutions for modern business challenges. Ethinos delivers end-to-end services, including social media marketing, performance marketing, marketing automation, SEO, influencer marketing, programmatic advertising, strategy, design, and web development.

The team focuses on achieving and exceeding client business objectives through intelligent, data-driven campaigns powered by AI-based media performance programs and omni-channel marketing. Ethinos uses advanced tools and future-ready technologies, combining analytics with imagination to create impactful customer experiences and measurable business results.

Role Description The Performance Creative Strategist (Copywriter) is a full-time, on-site role based in Pune City. The individual in this role develops performance-driven creative concepts and writes copy for digital campaigns across channels such as social media, display, search, email, and landing pages. Day-to-day responsibilities include collaborating with performance marketing teams to translate data insights into compelling messaging, crafting and testing variations of ad copy for A/B experiments, and aligning creatives with brand guidelines and campaign objectives.

The role involves contributing to creative strategy, creating content frameworks for different audience segments and funnel stages, and refining copy based on campaign performance and stakeholder feedback.





The Performance Creative

Strategist (Copywriter) also participates in brainstorming sessions, prepares copy decks and creative rationales, and ensures timely delivery of high-quality, conversion-focused content.

Qualifications

- Strong copywriting skills for digital channels, including ads, social media posts, emailers, and landing pages.
- Experience in performance marketing or growth-focused environments, with the ability to interpret campaign metrics and optimize messaging.
- Proficiency in developing creative strategies, positioning statements, and messaging frameworks for different audiences and stages of the marketing funnel.
- Ability to collaborate effectively with designers, media planners, account managers, and analytics teams in a rapid-paced agency setting.
- Excellent command of written English, with attention to clarity, brevity, and brand-consistent tone of voice.
- Familiarity with digital marketing concepts such as CTR, CPC, conversion rate, A/B testing, and audience segmentation.
- Comfort using common marketing and collaboration tools (e.g., ad managers, content management platforms, project management and communication tools).
- Strong research skills for understanding client industries, target audiences, and competitive landscapes.
- Ability to manage multiple campaigns and deadlines while maintaining quality and accuracy.
- Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field, or equivalent practical experience.
- Previous agency experience or work on high-performance digital campaigns is preferred.

📌 Performance Creative Strategiest (Copywriter) (Pune)
🏢 Ethinos
📍 Pune