Company Description RDS Digital is a creative digital marketing agency based in Bengaluru, India, focused on helping startups grow and scale their digital presence. The team builds tailored digital strategies designed to deliver measurable results with a strong emphasis on return on investment. RDS Digital partners closely with clients to understand their requirements, strengthen brand visibility, and attract high-quality traffic that converts into leads.

Guided by the motto “As you grow, we grow,” the agency is committed to driving traction and audience growth for every client.

Role Description The Paid Media Executive is a full time, on-site role based in Bengaluru, responsible for planning, executing, and optimizing paid media campaigns across digital platforms. This role involves developing media plans, managing budgets, and monitoring campaign performance to maximize ROI and achieve client objectives. Day-to-day tasks include setting up and managing ads (such as search, social, and display), conducting keyword and audience research, and continuously testing creatives and targeting strategies.

The Paid Media

Executive will collaborate closely with the creative, content,



and account management teams to ensure consistent messaging, timely reporting, and data-driven recommendations for campaign improvement. The role also includes staying current with platform updates, industry trends, and best practices in digital advertising.

Qualifications

- Strong media planning skills, including campaign strategy, budgeting, and performance analysis
- Social Media Marketing and Social Media Optimization (SMO) skills for managing and improving paid social campaigns
- Effective communication and professional writing skills for client interaction, reporting, and ad copy creation
- Experience with major advertising platforms (e.g., Google Ads, Meta Ads Manager) and basic analytics tools
- Ability to interpret data, generate insights, and make data-driven optimization decisions
- Detail-oriented, organized, and able to manage multiple campaigns and deadlines
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
- Prior experience in a digital agency or in-house marketing team working on paid media campaigns is an advantage

📌 Paid Media Executive (Bengaluru)
🏢 RDS Digital
📍 Bengaluru