MICE HEAD – Key ResponsibilitiesObjective: Grow the number of Indian MICE and destination wedding groups to the destination.

Strategic Direction

- Strategize on target markets, segments, and key accounts.
- Guide the positioning of the destination as a MICE and destination wedding location.
- Plan sales missions at the most suitable timing and through appropriate methods for the Convention Bureau.
- Participate in agreed roadshows and events within the market.

Pipeline & Deal Review
- Identify and review key leads and opportunities on a regular basis.
- Provide input on proposal strategy, pricing, and negotiation.
- Organise and participate in MICE and wedding educational (FAM) trips to the destination.
- Support the closing of high-value or strategic deals.
- Prioritise business from:
- Incentive houses
- Corporate clients
- MICE agencies
- Wedding planners and wedding management companies
- Trade associations

Market & Product
- Create MICE and destination wedding marketing content, including presentations, sample itineraries, and comprehensive marketing collateral.
- Recommend improvements to incentive offerings and experiences.
- Drive MICE product development, including itineraries and experiences suited to incentive groups and destination weddings.




- Benchmark the destination against competing destinations.

Sales & Marketing
- Develop the annual MICE and destination wedding sales and marketing strategy.
- Provide input on market engagement approaches.

Key Deliverables / Outcomes
- Improved conversion rate of leads to confirmed business.
- Strengthened quality of the MICE pipeline.
- Closure of key strategic deals.
- Clear strategic direction for MICE and destination wedding growth.

Key Performance Indicators (KPIs)
- Improvement in conversion rate (%) and value of business influenced/supported.
- Quality and maturity of the pipeline.
- Number of qualified leads generated and value of confirmed MICE and destination wedding business.
- 10 qualified leads per month in the Meetings and Incentives sectors.
- 10 association meeting bids per quarter (market-dependent).
- 5 qualified destination wedding leads per month.
- 3 confirmed destination wedding bookings per quarter.
- 2–3 current wedding planner/agency partnerships onboarded per quarter.

Reporting
- Works closely with the MICE/Sales team and reports to the Country Manager – India, Tourism.
- Weekly market updates.
- Monthly and quarterly reporting.
- Competitive benchmarking analysis.
- Market intelligence.

📌 MICE Head (Delhi)
🏢 Buzz Travel Marketing
📍 Delhi