10 Nov
|
Sneads India
|
Mumbai
10 Nov
Sneads India
Mumbai
About the Role
We are a fast-growing, founder-led direct-to-consumer (D2C) brand .We're looking for a hands-on Media Buyer to plan, run, and optimise our paid campaigns and drive profitable growth.
You’ll own our paid acquisition, mainly on Meta, with Google alongside. You’ll report directly to the founder, with real budget and real decisions, and no layers in between.
Location: Malad East, Mumbai — In-office (Monday to Saturday)(10 am to 7pm)
Employment Type: Full-timeExperience: 1+ year (experienced)
Reports to: Marketing Lead / CMO
Key Responsibilities
- Plan, set up, and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads.
- Own day-to-day campaign management — budgets, bidding, audiences, creative testing, scaling winners, and cutting underperformers.
- Drive and improve key metrics: ROAS, CAC, CTR, CPM, CPC, and conversion rate.
- Build and test audiences — prospecting, retargeting, and lookalikes — and continuously optimise for efficiency.
- Brief and coordinate with the content/creative team on ad creatives (statics, videos, UGC) and test variations.
- Track performance daily and weekly, maintain reporting dashboards, and use data to guide decisions.
- Manage ad budgets responsibly and scale spend profitably, within agreed guidelines.
- Stay on top of platform updates, ad policies, and new features on Meta and Google.
- Work with the website/landing-page team to improve conversion (basic CRO awareness).
Must-Have Skills & Qualifications
- 1+ year of hands-on experience running paid campaigns on both Meta Ads and Google Ads, with Meta as your stronger platform.
- Solid working knowledge of Meta Ads Manager and Google Ads (Search, Performance Max/Shopping, Display).
- Confident with performance metrics (ROAS, CAC, CTR, CPM, conversion rate) and comfortable making data-driven decisions.
- Proficiency in Google Sheets / Excel for reporting and analysis.
- Positive understanding of the D2C / e-commerce funnel and performance-marketing fundamentals.
- Analytical, detail-oriented, and responsible with budgets.
- Experience with D2C or e-commerce budgets of at least ₹20 lakh/month
- Comfort with spreadsheets and decisions based on numbers, not gut feel
- A clear view on creative testing: you know creative drives Meta results today
- Well versed with analytical ai tools
Good to Have (Plus Points)
- Experience scaling a D2C / e-commerce brand profitably.
- Familiarity with Meta Pixel / Conversions API, Google Analytics (GA4), and Shopify.
- Experience briefing creatives and working closely with a content team.
- Exposure to additional channels (YouTube, influencer, or marketplace ads).
- You’ve scaled a D2C brand on Shopify
- You’ve written creative briefs or worked closely with editors and UGC creators
What We Offer
- Fixed LPA plus a monthly incentive tied to ROAS and profit targets
- A close-knit team and direct, visible impact on growth.
- Direct access to the founder and full ownership of the account
- A fast-growing brand where your results are visible and rewarded
📌 Meta & Google Ads Executive (Mumbai)
🏢 Sneads India
📍 Mumbai