Role OverviewSmartix is looking for a results-driven Meta Ads Specialist to join our team on-site in Kochi. You will take ownership of paid performance channels—including Meta Ads, Google Ads, and email marketing automation—to drive conversion rates, scale quality leads, and boost overall ROAS.

Key Responsibilities

- Campaign Strategy & • Execution:

Plan, build, and optimize paid ad campaigns across Facebook, Instagram, and Google Ads.
- Audience Targeting & • Retargeting:

Define key customer segments and implement dynamic retargeting funnels to drive sales conversion.
- Creative Testing & • Optimization:

Collaborate with design and content teams to test ad copy, visual assets, and landing page combinations for maximum ROI.
- Email Marketing Automation: Build segmented email campaigns, set up automated customer journeys, and foster long-term retention.
- Budget & • ROAS Management:

Manage ad spend efficiently, optimize bids, and track key metrics (CPL, CPA, CTR, and ROAS).
- Tracking & • Analytics:

Implement and monitor conversion tracking via Meta Pixel, Google Analytics 4 (GA4), and custom conversion events.
- Reporting:



Prepare actionable data reports highlighting insights, trends, and growth opportunities.

- Requirements & Qualifications

- Experience: 3+ years of hands-on experience managing and scaling paid advertising campaigns.
- Platforms: Strong expertise in Meta Ads Manager, Google Ads, and GA4.
- Email Marketing: Practical experience with email automation tools (e.g., Klaviyo, Mailchimp) and audience segmentation.
- Analytical Skills: Data-driven mindset with proficiency in Excel/Google Sheets for reporting.
- Location: Must be able to work full-time on-site in Kochi, Kerala.

- Preferred Skills

- Background in E-commerce or Consumer Electronics.
- Experience with Shopify, product feeds, and catalog ads.
- Relevant Meta or Google Ads certifications.

- Compensation & Advantages

- Salary: Up to ₹35,000 / month (based on experience and performance portfolio).
- Work Type: Full-time (On-site)
- Location: Kochi, Kerala, India

- How to ApplyInterested candidates can send their updated resume along with a portfolio of campaign results to [email protected] or call +91 808 9563 888.

📌 Meta Ads Specialist (Kochi)
🏢 Smartix Tech Lab
📍 Kochi