10 Nov
|
Infor
|
Bengaluru
Department: Marketing
Location: Bengaluru
Description
As the Marketing Automation Specialist, you will support the execution of Infor's email campaigns and related marketing activities across our focused industries, contributing to global marketing programs. Working within Account Engagement (Pardot) and ON24, you will help build, deploy, and QA campaign deliverables - working closely with the Marketing Automation team to keep projects on track and catch issues before they go live.
You will collaborate with peers and stakeholders to balance corporate initiatives against day-to-day campaign work, applying your platform expertise from day one.
A Typical Day In The Life Includes
- Support multiple projects, prioritizing corporate initiative deliverables ahead of other assigned work based on due dates
- Build and execute email, landing page and webinar campaigns across global regions
- Import and manage marketing lists
- QA peers' email builds and webinar setups before deployment
- Troubleshoot platform issues as they arise
- Share post-send email metrics and insights with the requestor
- Take on ad hoc marketing projects as business needs require
Basic Qualifications
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- 3-5 years of experience in digital marketing, with exposure to campaign execution and marketing operations.
- Hands-on experience with a marketing automation platform, ideally Account Engagement (Pardot).
- Project management skills, including the ability to prioritize multiple tasks and manage deadlines in a fast-paced environment.
- Strong communication and collaboration skills, with the ability to build effective working relationships with peers and internal stakeholders.
- Detail-oriented and proactive, with the ability to identify process gaps as they arise
- Working knowledge of Microsoft Office, particularly Excel.
- Working knowledge of HTML, CSS, and core email and landing page development concepts
Preferred Qualifications
- Certified Account Engagement (Pardot) Specialist, or working toward certification.
- Familiarity with Salesforce, including navigating records and reports as they relate to marketing campaigns.
- Exposure to how data flows across marketing platforms, with an interest in understanding how upstream changes affect downstream reporting and results.
About Infor Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn't just solve problems. it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you're not just building a career. you're helping to build what's next. Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
For more information visit www.infor.com
Our Values
At Infor,
we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization.
We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law.
If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.
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📌 Marketing Specialist(3-5Yrs with Pardot/Marketing Cloud Engagement Exp as mandatory) (Bengaluru)
🏢 Infor
📍 Bengaluru