Job Title: Park Marketing Manager

Location: Wonderla Amusement Park & Corporate Office - Bengaluru

Department: Marketing

Reports To: DGM – Brand & Marketing / Park Head – Bengaluru

Type: Full-Time

About Wonderla

At Wonderla Holidays Ltd, we don’t just build amusement parks—we create MindBlowing escapes. With 5 world-class amusement parks and 2 premium resorts under our belt, Wonderla is India’s favorite destination for thrill, fun, and family bonding. Our rides, water attractions, immersive events, and stays bring joy to over 3 million guests annually. Behind every scream of joy and every unforgettable memory is a team that believes in creating "India’s happiest places."

With over 25 years of bringing joy to life, Wonderla has mastered the art of crafting unforgettable moments. Guided by a deep understanding of what our guests love, we’ve become a trusted name as an entertainment destination. Proudly listed on the NSE and BSE, we continue to focus on what matters most - happy guests, operational excellence, and doing business the right way.

And now, we’re looking for a Manager – Park Marketing who can help us shape these experiences into powerful campaigns built on insight, storytelling, and a whole lot of excitement. If you’re ready to turn park visits into brand love and moments into movements, we’d love to have you on board.

Job Overview

Bengaluru is one of Wonderla’s most important markets, with significant opportunities to strengthen brand leadership, expand consumer reach and unlock new avenues of growth.

As Manager – Park Marketing, you will be responsible for shaping the park’s market growth strategy, going beyond conventional campaign execution to identify new audiences, consumption occasions, partnerships and opportunities for business expansion.

This role requires a strong combination of strategic marketing thinking, consumer understanding, regional market intelligence including vendor network and commercial orientation. You will work closely with central marketing teams, park leadership and cross-functional stakeholders to translate market opportunities into integrated marketing initiatives that drive footfall, revenue and long-term brand preference.

We are looking for someone who understands Bengaluru and its surrounding markets deeply, but can also bring a larger, growth-oriented brand perspective to how Wonderla competes for consumers’ leisure time and spending.

Key Responsibilities

- Market Growth Strategy & Audience Expansion

- Develop and lead the annual marketing strategy for Bengaluru, aligned with business priorities, brand objectives and revenue and footfall targets.
- Identify new consumer segments, geographic catchments and leisure occasions that can drive incremental demand for Wonderla.
- Build a deeper understanding of consumer behaviour, entertainment preferences,



category perceptions and barriers to park visitation.
- Identify opportunities to expand penetration and strengthen Wonderla’s relevance across different audience cohorts.
- Translate consumer insights, competitive intelligence and market trends into actionable growth initiatives.
- Develop differentiated strategies for existing and emerging catchment markets, including opportunities beyond Bengaluru.

- Brand Building & Integrated Marketing

- Lead integrated marketing planning across ATL, digital, outdoor, BTL, experiential and partnership channels.
- Work with central Brand, Digital, Social Media and PR teams to ensure campaigns are relevant to the market and deliver against defined business objectives.
- Evaluate the effectiveness of different media channels in reaching priority consumer cohorts and influencing consideration and conversion.
- Identify opportunities to strengthen Wonderla’s positioning as a preferred leisure and entertainment destination.
- Drive marketing initiatives around seasonal peaks, festivals, recent attractions, special events and other high-potential consumption occasions.
- Ensure solid brand consistency while bringing relevant regional and cultural insights into campaign development.

- Strategic Partnerships & Market Development

- Identify and develop high-impact partnerships with brands, institutions, communities, entertainment platforms and other relevant ecosystem players.
- Build alliances that extend Wonderla’s reach into new audiences, create new visitation occasions and deliver measurable business value.
- Explore opportunities for co-marketing, experiential collaborations, community engagement and other non-traditional growth channels.
- Strengthen Wonderla’s presence across key consumer touchpoints and high-potential catchment markets.
- Support Institutional and Corporate Business Development teams to identify marketing-led opportunities for incremental group business.

- Consumer Insights & Market Intelligence

- Build a structured understanding of Bengaluru’s evolving leisure and entertainment landscape.
- Track consumer trends, competitor strategies, category developments and changing media consumption habits.
- Partner with central teams on consumer research, brand tracking and market analysis.
- Use ticketing, geographic, demographic and campaign performance data to identify opportunities for market expansion.
- Translate research and business data into clear recommendations for marketing investment and future growth.





- Marketing Effectiveness & Business Performance

- Own the park’s marketing budget and ensure effective allocation across campaigns, channels and growth initiatives.
- Evaluate marketing effectiveness through business outcomes including footfall, revenue, customer acquisition, engagement and brand metrics.
- Partner with the Digital team to understand booking behaviour, channel performance and conversion opportunities.
- Drive a culture of measurement, experimentation and continuous optimization.
- Present strategic market reviews, campaign evaluations and growth recommendations to park and corporate leadership.

- Cross-functional Leadership & Execution Excellence

- Lead coordination between central marketing teams, park leadership, Sales, Operations and external partners.
- Translate strategic priorities into clear execution plans, timelines and measurable outcomes.
- Guide agencies and execution partners to deliver high-quality marketing initiatives.
- Ensure timely delivery of campaigns, partnerships, activations and business-critical marketing requirements.

Requirements

Education & Experience

- 8-12 years of experience in marketing, brand management or integrated marketing, preferably with consumer-facing brands.
- Strong exposure to the Bengaluru and Karnataka markets, with demonstrated understanding of consumer behaviour and regional market dynamics.
- Experience in developing marketing strategies, identifying growth opportunities and managing integrated campaigns.
- Demonstrated experience in strategic partnerships, market development or audience expansion.
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field.

Skills & Attributes
- Strong strategic thinking with the ability to translate consumer insights into business growth opportunities.
- Deep understanding of brand building, consumer segmentation and integrated marketing.
- Commercial acumen and a strong orientation towards measurable business outcomes.
- Ability to think beyond conventional marketing channels and identify new growth levers.
- Strong analytical skills and comfort working with consumer, campaign and business performance data.
- Excellent stakeholder management, negotiation and presentation skills.
- Strong understanding of Bengaluru’s cultural and consumer landscape; Kannada proficiency including reading & writing is mandatory.
- Ability to balance long-term brand building with immediate business priorities.
- High ownership, initiative and leadership capabilities.

Ideal Candidate Profile A growth-oriented marketing leader who combines strong brand fundamentals with consumer curiosity and commercial thinking. Someone who can look beyond the next campaign to identify where Wonderla’s next phase of growth in Bengaluru will come from.

📌 Marketing Manager (Bengaluru)
🏢 Wonderla Holidays
📍 Bengaluru