1. Lead campaign planning and execution across journeys
2. Align with teams for on-time campaigns and script updates
3. Improve success rate, cut non-value advisor calls
4. Ensure SR closures via proactive care framework
5. Track t-NPS, share reports, and drive improvements
6. Coordinate for timely service credit processing
7. Manage projects to boost service and usage
8. Support states with insights via dashboards