Role Overview

We are looking for a data-driven and execution-oriented growth leader to take ownership of Lanstitut’s end-to-end marketing performance.

You will lead regional marketing teams, manage centralised digital acquisition and work closely with sales and operations to turn marketing efforts into qualified leads, counselling sessions and actual enrolments.

Compensation

CTC: ₹7–11 LPA, depending on experience, skills and suitability for the role.

The role requires a combination of strategic thinking, analytical skills, team leadership and hands-on execution.

Key Responsibilities

- Growth Strategy & Performance Marketing

Develop and execute growth strategies across all regional markets.

Own Meta Ads performance, campaign planning, budget allocation and optimisation.

Track key metrics such as CPL, cost per qualified lead, CAC, ROAS and enrolment conversion.

Identify opportunities to improve lead quality and marketing efficiency.

Experiment with current acquisition channels, creatives and campaign strategies.

- Lead Management & Marketing Operations

Own the complete lead funnel, from lead generation to enrolment.

Monitor lead flow from advertising platforms to CRM and ensure accurate tracking and attribution.

Work with sales teams to improve lead response times and follow-up efficiency.





Analyse lead quality, drop-offs, counselling bookings and enrolment conversions.

Identify operational bottlenecks and implement improvements.

- Data Analytics & Growth Reporting

Build and maintain marketing dashboards and performance reports.

Analyse performance across regions, channels and campaigns.

Identify gaps between lead generation, qualification and enrolments.

Present actionable insights and growth recommendations to leadership.

Drive decisions through data rather than vanity metrics.

What We Are Looking For

4–6 years of experience in growth marketing, performance marketing or marketing operations.

Experience managing multi-channel campaigns and sizeable advertising budgets.

Strong understanding of Meta Ads, lead generation and conversion optimisation.

Hands-on experience with CRMs, lead management systems and marketing analytics.

Proven ability to manage teams and coordinate multiple regional operations.

Strong analytical skills with proficiency in Excel/Google Sheets and dashboard tools.

Ability to connect marketing performance with actual business revenue and enrolments.

- Excellent communication, ownership and problem-solving skills.

📌 Lead Growth Manager (Bengaluru)
🏢 Lanstitut
📍 Bengaluru