Experience: 4 - 5 years

Key Responsibilities:

- Manage end-to-end influencer campaigns, from brief understanding and ideation to execution and reporting.
- Handle client servicing, communication and campaign coordination.
- Develop creative influencer-led concepts aligned with brand objectives.
- Identify, shortlist and onboard relevant creators across categories and platforms.
- Build and maintain strong relationships with influencers, talent managers and industry contacts.
- Lead creator negotiations, budget planning and commercials.
- Work across varied campaign budgets, from smaller, cost-effective campaigns to large-scale executions.
- Ensure smart budget utilisation without compromising on content quality or campaign outcomes.
- Manage campaign timelines, deliverables, content approvals and execution.
- Track campaign performance and ensure quality delivery.
- Stay updated on emerging creators, industry trends and new content formats.

What We're Looking For:

- 3–5 years of experience in influencer marketing,



preferably in an agency setup.
- Strong understanding of the influencer ecosystem and established creator relationships.
- Experience handling campaigns independently from ideation to execution.
- Good negotiation, client servicing and budget management skills.
- Experience working across different campaign budgets, not just large-scale mandates.
- Commercially aware, resourceful and street-smart.
- Comfortable working as an individual contributor within a small team.
- Someone who takes ownership, finds solutions and gets things done.

What You Can Expect:

- Opportunity to work with exciting brands across categories.
- A hands-on role with creative and executional ownership.
- A lean team environment with room to experiment and take initiatives.
- Significant scope for qualified growth as the function scales.

Work Setup: Mumbai | 5 days a week, work from office.

📌 Influencer Marketing Manager (Mumbai)
🏢 Tonic Worldwide
📍 Mumbai