Head of Marketing

Budget – Upto 7-8 LPA (basis interview and fitment)

Work Model: Onsite 6 days working

Location: Khar West

Department: Marketing

Experience: 5–8 years preferred

About the role

We are looking for a dynamic, creative, and result oriented Head of Marketing to lead the overall marketing strategy for our preowned luxury car dealership. The candidate will be responsible for brand building, digital marketing, lead generation, social media management, advertising campaigns, and driving sales through effective marketing initiatives.

The ideal candidate should have a strong understanding of the luxury automobile market, digital platforms, customer engagement, and premium brand positioning.

Key Responsibilities

1. Marketing Strategy & Brand Building

Develop and execute marketing strategies to increase brand awareness and vehicle sales.

Build and maintain a premium brand image across all marketing channels.

Plan monthly and quarterly marketing campaigns based on dealership inventory and sales targets.

Identify new marketing opportunities, partnerships, and customer acquisition channels.

2. Digital Marketing & Lead Generation

Plan and manage paid advertising campaigns on Meta Ads (Instagram and Facebook), Google Ads, and YouTube.

Generate highquality leads for preowned luxury and premium vehicles.

Monitor advertising budgets, cost per lead (CPL), conversion rates, and return on advertising spend (ROAS).

Optimize campaigns to improve lead quality and generate sales enquiries.

3. Social Media Management

Oversee Instagram, Facebook, YouTube, and other relevant social media platforms.





Develop engaging content featuring luxury cars, vehicle walkarounds, reels, promotional videos, and customer deliveries.

Create a monthly content calendar and ensure consistent posting.

Track engagement, reach, followers, enquiries, and overall social media performance.

4. Content Creation & Production

Lead the creation of professional vehicle photography, videography, and promotional campaigns.

Coordinate with content creators, photographers, videographers, editors, and influencers.

Develop creative marketing concepts for new arrivals, special offers, vehicle showcases, and brand campaigns.

Ensure all vehicle listings have high quality visuals and compelling descriptions.

5. Lead Management & Sales Coordination

Work closely with the sales team to convert marketing enquiries into vehicle sales.

Ensure leads are tracked, assigned, followed up, and reviewed regularly.

Analyze lead sources to identify the most effective marketing channels.

Coordinate campaigns according to available inventory, customer demand, and sales objectives.

6. Offline Marketing & Partnerships

Plan offline promotions, print advertisements, premium events, and customer engagement activities.





Build relationships with influencers, corporate clients, luxury brands, and strategic partners.

Explore collaborations and referral programs to increase dealership visibility and sales.

7. Team Management & Performance Reporting

Lead and manage the marketing team, agencies, and external vendors.

Set clear targets and monitor team performance.

Prepare weekly and monthly marketing reports covering leads, advertising spend, conversions, and campaign performance.

Manage marketing budgets and ensure efficient utilization of resources.

Technical Skills & Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

5–8 years of experience in marketing, preferably in the automobile, luxury retail, or premium consumer segment.

Strong knowledge of Meta Ads, Google Ads, social media strategy, and lead generation.

Experience in video marketing, content planning, branding, and campaign management.

Robust analytical, communication, leadership, and negotiation skills.

Ability to work with sales teams and deliver measurable business results.

Knowledge of CRM tools, lead tracking, and marketing analytics is preferred.

Key Performance Indicators (KPIs)

Monthly qualified lead generation.

Cost per lead and advertising return on investment.

Lead to appointment and lead to sale conversion rates.

Social media reach, engagement, and audience growth.

Website and online listing enquiries.

Marketing contribution to vehicle sales.

Brand awareness and campaign performance.

📌 Head of Marketing (Mumbai)
🏢 TalentClub
📍 Mumbai