Head of Sales & Business DevelopmentCompany: De’ Lead International

Location: Ramanattukara, Kozhikode, Kerala, India

Job Type: Full-time

Work Mode: On-site (Work from Office)

Experience: 2+ years in Sales / Business Development, preferably in EdTech or Education

Salary: ₹25,000–₹30,000 per month + Incentives

About De’ Lead InternationalDe’ Lead International is an education-focused organisation committed to bridging the gap between traditional learning and modern skill development. We specialise in delivering innovative programmes in Artificial Intelligence, Robotics, Coding, and essential future-ready skills through live, mentor-led training.

With a growing presence across schools, colleges and communities in India and the UAE, we work with learners through a range of educational initiatives, including TinkerChamps, MakerChamps and Walk2Lead. Our programmes are designed to make learning practical, engaging and relevant to the skills required for the future.

At De’ Lead International, our mission is to empower learners with practical, ethical and industry-relevant knowledge that prepares them for academic excellence and future career opportunities.

As we continue to expand our programmes and institutional presence, we are looking for a capable sales professional to lead our sales and business development efforts.

About the RoleWe are looking for a driven and experienced Head of Sales & Business Development to take ownership of our sales operations, lead the sales team and drive business growth.

This is a hands-on leadership role that requires a combination of sales strategy, team management, revenue ownership and business development. The person will be responsible for managing the complete sales cycle, improving lead-to-admission conversions, developing new business opportunities and building strong relationships with students, parents, schools, colleges and corporate clients.

The ideal candidate should be comfortable managing a target-driven sales environment, making data-backed decisions and actively contributing to business growth.

Key Responsibilities1. Sales Strategy & Revenue Growth

- Develop and execute sales strategies to achieve monthly, quarterly and annual revenue targets.
- Take ownership of overall sales performance, admissions and revenue generation.
- Identify new markets, customer segments and business opportunities within the EdTech and education sectors.
- Analyse market trends, competitor activities and customer requirements to improve sales strategies.
- Work with management on pricing strategies, proposals and business growth plans.

2. Sales Team Leadership & Performance Management

- Lead, manage and motivate the sales and academic counselling team.
- Set individual and team targets, monitor KPIs and ensure accountability for results.
- Guide team members on lead handling,



counselling, follow-ups, objection handling and conversion techniques.
- Conduct regular performance reviews, sales meetings and training sessions.
- Monitor daily sales activities and ensure consistent execution of sales plans.

3. Sales Operations & Lead Conversion

- Oversee the complete sales funnel, from lead generation and initial enquiry to admission and payment collection.
- Improve lead response time, follow-up discipline and conversion rates.
- Establish effective processes for lead allocation, tracking and sales reporting.
- Monitor lead quality and coordinate with the marketing team to improve campaign performance.
- Use CRM platforms, Google Sheets and other reporting tools to track team productivity and sales performance.
- Personally support important client discussions, negotiations and sales closures when required.

4. Business Development & Partnerships

- Identify and develop new business opportunities with schools, colleges, educational institutions and organisations.
- Build and maintain relationships with institutional decision-makers and potential business partners.
- Explore opportunities for student programmes, institutional training, professional courses and corporate AI training.
- Conduct client meetings, presentations, programme demonstrations and business discussions.
- Develop proposals, negotiate commercial terms and convert potential opportunities into business partnerships.
- Explore new channels for customer acquisition and long-term business growth.

5. Reporting & Internal Coordination

- Prepare and present regular sales performance reports, revenue forecasts and business updates to management.
- Coordinate with Marketing, Academic and Operations teams to ensure smooth execution of sales activities.
- Identify operational challenges affecting sales performance and recommend practical improvements.
- Ensure transparent, professional and customer-focused communication throughout the sales process.

Eligibility & Experience
- Bachelor's degree in Business Administration, Marketing, Commerce, Management or a related field.
- Minimum 2 years of relevant experience in Sales or Business Development.
- Experience in EdTech, education, professional training or technology-driven businesses will be preferred.
- Previous experience handling a sales team or independently managing sales targets is essential.
- A proven track record of achieving sales or revenue targets.
- Experience in lead management,



customer acquisition, client relationship management and sales conversion.
- MBA in Sales, Marketing or Business Management will be an added advantage.
- Strong communication skills in English and Malayalam.
- Good presentation, negotiation and interpersonal skills.
- Familiarity with CRM systems, Google Workspace, Google Sheets and sales reporting tools.
- Valid driving licence and willingness to travel for client meetings and business development activities.

What We Expect
- Solid ownership and accountability for sales performance and business results.
- Ability to lead, motivate and develop a productive sales team.
- A practical understanding of sales funnels, customer behaviour and conversion strategies.
- Confidence in handling both individual customer sales and institutional business development.
- A proactive approach to identifying opportunities and solving business challenges.
- Professionalism, integrity and a commitment to transparent sales practices.
- Ability to work effectively in a growing, fast-paced and target-driven EdTech environment.

What You Can Expect at De’ Lead International
- An opportunity to take ownership of sales and business development in a growing EdTech organisation.
- Direct involvement in business growth and strategic sales initiatives.
- Exposure to emerging areas such as Artificial Intelligence, Robotics, Coding and professional skill development.
- Opportunities to build institutional and corporate relationships.
- A chance to lead, develop and strengthen a sales team.
- Performance-linked incentives and opportunities for professional growth.

Compensation & Work DetailsFixed Salary: ₹25,000–₹30,000 per month, based on experience and expertise. Travel Allowance: Applicable as per company policy.

Performance Incentives: Additional incentives based on target achievement and performance.

Work Location: Ramanattukara, Kozhikode, Kerala

Work Mode: Work from Office

Working Days: Monday to Saturday

Working Hours: 9:30 AM – 6:00 PM IST

Candidates from Kozhikode and nearby areas, including Ramanattukara, Feroke, Kondotty and surrounding locations, are encouraged to apply. Candidates willing to relocate to Kozhikode may also be considered.

How to ApplyIf you have the experience, leadership ability and drive to take ownership of sales growth, we would like to hear from you.

Apply through LinkedIn with your updated resume or share your profile at:

Email: [email protected]

Contact: +91 (phone hidden) | +91 (phone hidden)

Website: www.deleadint.com

Join De’ Lead International and be part of a team shaping the future of learning and skill development.

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📌 Head of Sales and Business Development (Kozhikode)
🏢 De' Lead International
📍 Kozhikode