ABOUT SORT STRING SOLUTIONS

Sort String Solutions LLP builds business software for Indian companies. Our flagship product, SalesPort, runs distribution and field sales for 45+ enterprise clients in dairy, FMCG, agriculture and government across India and Nepal, and has processed more than ₹8,572 crore of business. We work from offices in Varanasi, Lucknow and Bengaluru.

ABOUT THE ROLE

Until now we have grown through relationships and enterprise projects. Next, we are launching monthly subscription products for small and mid-size businesses: distributors, dealers and finance teams. We want a hands-on growth leader to launch them and build the team that sells them through digital outreach. You will close the first clients yourself, then build a team and a process that wins current clients every month.

WHAT YOU WILL DO

- Before launch, speak with 30 target buyers. Then agree the customer profile, pricing and packages with the founder, and set the must-have features with our product team.
- Prepare the launch: landing pages, an early-access list, the CRM pipeline and the first trial partners.
- Run demos and close the first clients yourself.
- Build the outreach engine: Google search ads, LinkedIn, WhatsApp, email, webinars, software marketplaces, and partners such as CA firms, Tally partners and trade associations.
- Hire and coach a small team: telesales executives who call every enquiry within an hour, an inside sales executive and a digital marketing executive.
- Use social media to build trust, through LinkedIn, YouTube demo videos and client stories.
- Work with our support team so that every new client succeeds in their first 90 days.
- Own the budget, and report weekly on demos, new clients, monthly revenue,



cost per client and cancellations.

WHAT WE NEED (ESSENTIAL)

- Eight years or more in B2B sales and marketing, including at least four years selling software subscriptions (SaaS, ERP, DMS, accounting or CRM) to Indian small and mid-size businesses.
- You have taken a software product from its first customers to 50 or more paying clients, and can show the numbers.
- You have built and led an inside sales or telesales team of three or more people.
- You understand digital demand generation (search ads, WhatsApp, LinkedIn and email) and the numbers behind it: cost per client, payback and cancellations.
- You can run a product demo and close a deal yourself.
- Fluent Hindi and English.
- A graduate degree.
- You are based at, or willing to move to, our Lucknow, Varanasi or Bengaluru office, and can travel to clients.

PREFERRED

- Experience with distribution, FMCG, dairy or dealer software.
- Working knowledge of GST, e-invoicing and the Tally ecosystem.
- Experience building partner or reseller channels.
- An MBA.
- Roots in Uttar Pradesh, and the wish to build a long career with us.

SALARY

₹15 – ₹24 lakh a year fixed, as per experience. On top, a performance bonus of up to 25% of fixed pay, based on new monthly revenue that is collected and kept for 90 days.

HOW TO APPLY

Apply here on LinkedIn, or email your CV to [email protected] with the subject line "Head of Growth". In a few lines, tell us about a product you grew: how many paying clients, over what period, and with what team. Shortlisted candidates get a 48-hour task to write a 90-day launch plan for a subscription product. They then do a live demo role-play and meet the founder. Applications close on 30 November 2026.

📌 Head of Growth (SaaS) (Varanasi)
🏢 Sort String Solutions
📍 Varanasi