Head of Brand

Reporting To -Co-Founders

Age- Under 40

Experience - 5 years in Brand Marketing, including 3 years in leadership roles within new-age B2C companies

Location - Hyderabad

Education Background MBA / PGDM / relevant educational background preferred. Preference for candidates from MICA, older IIMs or IITs.'

Team Scope -Brand, Content, Social Media, Influencer, PR/ORM, Website and Brand/Events

Core Responsibilities

- Brand Strategy & Positioning

● Own brand positioning, narrative and communication strategy across national and regional markets.

● Drive brand differentiation and evolve the brand as the business scales.

● Develop brand strategy, positioning and communication across the full marketing funnel.

- Content & Creative Leadership

● Build and scale a content-led brand engine across social media, website and campaigns.

● Set creative direction and ensure consistency and quality across all brand communication.

● Conceptualise and develop aspirational, outcome-driven brand content for premium-positioned products.

- Social, Influencer & Community

● Lead regional social strategy, influencer partnerships and the creator ecosystem.

● Build student/community advocacy to strengthen brand engagement.

● Drive organic growth of social media pages through a clear content and engagement approach.

- PR, ORM & Brand Experiences

● Own PR, ORM, reputation management and key brand experiences.

● Use consumer sentiment and market feedback to strengthen brand perception.

- Team & Cross-functional Leadership

● Lead the multi-functional Brand & Content organisation across Content, Social, Influencer, PR/ORM, Website and Events.

● Manage in-house teams and external agencies effectively.

● Partner with Sales, Growth/Performance, Product, Academics and Leadership to translate business priorities into measurable brand outcomes.

Must-Have Candidate Profile

- 5 years of experience in Brand Marketing,



including 3 years in leadership roles within new-age B2C companies.
- Strong understanding of the digital marketing funnel and experience partnering with Growth/Performance teams to drive measurable outcomes across awareness, consideration, acquisition and revenue.
- Strong understanding of organically growing social media pages.
- Experience managing large marketing budgets, prioritising investments across channels and driving ROI.
- Experience developing and owning brand strategy, positioning and communication across the full marketing funnel.
- Experience conceptualising and developing aspirational, outcome-driven brand content for premium-positioned products within the category.
- Proven experience scaling brands across Tier 1 and emerging Tier 2/3 markets.
- Deep understanding of social media, influencer marketing, digital content and online consumer behaviour.
- Strong experience managing both in-house teams and external agencies.
- Has built or scaled a consumer-facing brand in a competitive market and operated in a new-age startup setting.
- Demonstrated experience in content-led and storytelling-led brand building, including regional / vernacular markets.
- Comfortable working with senior leadership, agencies and multiple internal stakeholders; experienced in managing multiple brand touchpoints including social media, content, influencer, PR, offline events and digital media.

Strong Pluses

- Experience in EdTech, Consumer Tech, D2C, Media or OTT.
- Experience scaling a brand during a rapid growth or expansion phase.
- Strong exposure to regional / vernacular brand building.
- Experience managing PR/ORM and brand reputation.

Red Flags / Screening-Out Criteria

- Pure content creation/copywriting profile without leadership experience.
- Traditional brand marketing experience with limited digital/content exposure.
- Primarily agency-side experience without in-house ownership.
- Limited experience managing people or multi-functional teams or products
- Limited understanding of digital marketing and no demonstrated understanding of organic social media growth.

📌 Head of Brands (Hyderabad)
🏢 r3 Consultant
📍 Hyderabad