About KeyValue

KeyValue is a premier global AI-driven product development hub, dedicated to transforming ideas into scalable and impactful software products. With expertise across diverse industries, we deliver high-quality solutions with the power of AI and automation. As an AI-first organisation, we strive to push the boundaries of technology, offering accelerated, flexible, and cost-effective product development.

We have ideated, conceived, strategized and built some of the globe’s most cutting-edge Fintech, Payments, Financial Services, Digital Commerce, Madtech, Edtech, Socialtech, Logistics, High Technology, Blockchain, Crypto, NFT and Healthcare companies, helping them conceive, scale, pivot, and enhance their businesses.

KeyValue’s mission is to be the world’s most trusted product development hub – delivering high-value outcomes for start-ups & scale-ups – with a talented skilled team – in a thriving and inclusive culture.

We are looking for a Growth Strategy & Analyst to drive data-backed growth initiatives for CoFee, our in-house SaaS product that simplifies fee collection and financial management for businesses.

This role sits at the intersection of product, marketing, sales, and business strategy. You will analyse the end-to-end growth funnel, identify opportunities for optimisation, and translate data into actionable strategies that improve customer acquisition, conversion, retention, and revenue growth.

What You Will Do

- Analyse the complete customer growth funnel, from lead generation and acquisition to conversion, product adoption, and retention.
- Evaluate marketing campaign performance, acquisition channels, customer acquisition costs, and ROI to identify optimisation opportunities.
- Analyse sales pipelines, conversion rates,



and funnel drop-offs to identify bottlenecks and recommend improvements.
- Track product usage, customer behaviour, and engagement metrics to identify opportunities for improving adoption and retention.
- Develop data-driven growth strategies to improve customer acquisition, sales effectiveness, and overall business performance.
- Build dashboards, monitor key business KPIs, and provide actionable insights to support decision-making.
- Collaborate with marketing, sales, product, and leadership teams to implement growth initiatives and measure their impact.
- Identify market trends, customer segments, and new growth opportunities to support business expansion.

What We Are Looking For

- 3–5 years of experience in Growth Analytics, Growth Strategy, Business Analytics, Revenue Operations, or related roles.
- Strong understanding of marketing analytics, sales funnels, customer acquisition, and conversion optimisation.
- Experience analysing business performance and translating insights into actionable growth strategies.
- Proficiency in Excel/Google Sheets and working knowledge of SQL and data visualisation tools such as Power BI, Tableau, or Looker Studio.
- Familiarity with growth metrics such as CAC, LTV, conversion rates, retention, churn, and ROI.
- Strong analytical thinking, problem-solving skills, and business acumen.
- Ability to collaborate with cross-functional teams and communicate insights effectively.

Good to Have

- Candidates with an MBA or equivalent qualification from an IIM will be preferred.
- Experience working with B2B SaaS products or technology-driven businesses.
- Familiarity with CRM and product analytics tools such as HubSpot, Salesforce, Google Analytics, Mixpanel, or Amplitude.
- Experience with growth experiments, funnel optimisation, and go-to-market strategies.

📌 Growth Strategy & Analyst (Kochi)
🏢 KeyValue
📍 Kochi