We are looking for a Growth Strategy & Analyst to drive data-backed growth initiatives for CoFee, our in-house SaaS product that simplifies fee collection and financial management for businesses.

This role sits at the intersection of product, marketing, sales, and business strategy. You will analyse the end-to-end growth funnel, identify opportunities for optimisation, and translate data into actionable strategies that improve customer acquisition, conversion, retention, and revenue growth.

What You Will Do

- Analyse the complete customer growth funnel, from lead generation and acquisition to conversion, product adoption, and retention.
- Evaluate marketing campaign performance, acquisition channels, customer acquisition costs, and ROI to identify optimisation opportunities.
- Analyse sales pipelines, conversion rates, and funnel drop-offs to identify bottlenecks and recommend improvements.
- Track product usage, customer behaviour, and engagement metrics to identify opportunities for improving adoption and retention.
- Develop data-driven growth strategies to improve customer acquisition, sales effectiveness, and overall business performance.
- Build dashboards, monitor key business KPIs, and provide actionable insights to support decision-making.
- Collaborate with marketing, sales, product,



and leadership teams to implement growth initiatives and measure their impact.
- Identify market trends, customer segments, and new growth opportunities to support business expansion.

What We Are Looking For

- 3–5 years of experience in Growth Analytics, Growth Strategy, Business Analytics, Revenue Operations, or related roles.
- Strong understanding of marketing analytics, sales funnels, customer acquisition, and conversion optimisation.
- Experience analysing business performance and translating insights into actionable growth strategies.
- Proficiency in Excel/Google Sheets and working knowledge of SQL and data visualisation tools such as Power BI, Tableau, or Looker Studio.
- Familiarity with growth metrics such as CAC, LTV, conversion rates, retention, churn, and ROI.
- Solid analytical thinking, problem-solving skills, and business acumen.
- Ability to collaborate with cross-functional teams and communicate insights effectively.

Good to Have

- Experience working with B2B SaaS products or technology-driven businesses.
- Familiarity with CRM and product analytics tools such as HubSpot, Salesforce, Google Analytics, Mixpanel, or Amplitude.
- Experience with growth experiments, funnel optimisation, and go-to-market strategies.

📌 Growth Strategy & Analyst (Kerala)
🏢 KeyValue Software Systems
📍 Kerala