Role: Growth Marketer

Experience: 3–4 years in growth or product marketing

Core Focus: Organic growth, product marketing, word-of-mouth & virality

Mindset: Organic-first builder - you earn attention, you don't buy it

Domain: B2C / consumer brands (retail & travel)

Product Marketing: Strong plus - positioning, communication, GTM, trust-building

Employment: Full-time

About the Role:

We're looking for a Growth Marketer with sharp product-marketing instincts someone who can make products get discovered, trusted, talked about, and bought, without prioritizing the paid ads.

You'll work across a portfolio of consumer brands spanning retail and travel. Your job is to build organic momentum that compounds: the kind of word-of-mouth, product virality, and genuine advocacy that money can't buy.

When you hear the word growth , you think in loops, referrals, and shareable ideas not just ad spend we should talk. Most brands buy attention. We'd rather earn it

Key Responsibilities

- Build organic marketing and growth strategies that make products memorable, shareable, and hard to ignore.
- Design word-of-mouth, referral, UGC, founder-led, customer-led, and community-led growth loops that spread on their own.
- Uncover what makes each product genuinely shareable and conversation-worthy the reason people talk about it without being asked.
- Own customer acquisition and conversion turning attention into sign-ups, enquiries, orders, and loyal repeat customers.
- Plan organic channel and distribution strategy: how people discover the product in the first place.
- Shape product communication across every touchpoint online & offline as well. Website, social, email, and messaging & OOH.
- Diagnose why people hesitate separating message and trust gaps from traffic-quality problems and remove the friction between interest and action.
- Translate strategy into clear,



sharp creative briefs that designers, video editors, and content teams can run with.
- Track what drives engagement, shares, enquiries, leads, sign-ups, installs, orders, and conversions and double down on what works.
- Use AI tools fluently for research, trend analysis, customer insight, campaign planning, and faster execution.
- Work closely with product, brand, design, content, social, and performance teams to turn strategy into momentum.

Required Skills:

- 3–4 years in growth or product marketing, with strong B2C / consumer-brand experience.
- A proven record that you've grown organically a campaign, a loop, or a piece of content that took off on its own merit.
- A strong grasp of consumer behavior, positioning, trends and how products get communicated and trusted.
- A strategist with urge to execute and deliver results you can think at the top, drive throughout the journey and get your hands dirty at the bottom.
- Fluent, practical use of AI tools to research, plan, and move faster.
- Genuine curiosity about why people buy, share, and recommend you have instincts and opinions about it.

Strong Advantage:

- Exposure to travel, fashion, lifestyle, or other consumer categories.
- Hands-on experience running referral, UGC, or community-led growth programs.
- Comfort reading funnel, engagement, and conversion data to guide decisions.
- Experience shaping go-to-market for a new product or launch.
- A portfolio, case study, or side project showing something you helped grow that you can walk us through.

What we offer:

· Chance to work on innovative projects with a talented and passionate team.

· Qualified growth and development opportunities.

· Health insurance and other benefits

How to Apply:

Please send your resume detailing your relevant experience and why you are a good fit for this role to [email protected] & WhatsApp: (phone hidden).

📌 Growth Marketer (Bangalore Metropolitan Area)
🏢 Innopay
📍 Bangalore Metropolitan Area