SEVORA is a multi-designer online boutique bringing together curated fashion labels, personal styling, Try at Home and convenient delivery experiences. Customers can shop independently or get help finding the right look.

About the Role

We are looking for a hands-on Growth Marketing Manager to generate customer demand, acquire customers and drive repeat purchases through performance marketing and campaigns across push notifications, WhatsApp and email.

You will own campaign planning, execution, measurement and optimisation across acquisition, conversion and retention. Strong analytical ability is essential: you should be comfortable working with raw data, identifying barriers to purchase and translating findings into measurable business improvements.

Key Responsibilities

1. Growth Planning & Demand Generation

- Develop monthly growth plans with transparent sales targets, budgets and campaign priorities.
- Identify customer needs, shopping occasions and reasons to purchase; translate these into relevant campaigns and offers.
- Analyse customer feedback, sales objections, competitor campaigns and shopping behaviour to improve targeting and messaging.
- Coordinate with merchandising to promote suitable products based on availability, pricing, margins and demand.

2. Performance Marketing

- Directly manage and optimise Meta Ads and Google Ads campaigns across SEVORA’s website and app.
- Own campaign setup, audience targeting, catalogue campaigns, retargeting, budget pacing and optimisation.
- Acquire new purchasing customers while improving acquisition costs and marketing efficiency.
- Create performance briefs for the content and design teams, covering hooks, formats, messaging and product selection.
- Test audiences, creatives, offers and landing pages; scale campaigns based on verified results.

3. CRM & Lifecycle Campaigns





- Own the campaign calendar across push notifications, WhatsApp and email.
- Build customer segments using browsing activity, cart behaviour, purchase history, engagement and preferences.
- Develop automated journeys for welcome, browse abandonment, cart recovery, checkout recovery, post-purchase, repeat purchase and reactivation.
- Manage campaign setup, personalisation, scheduling, testing and reporting.
- Own marketing automation workflows, with technology support for integrations.
- Monitor deliverability, opt-outs and communication frequency, and maintain consent and suppression rules.

4. Data, Tracking & Analytics

- Analyse the customer journey from first interaction through purchase and repeat purchase.
- Combine advertising, website/app analytics, CRM and order data to understand business performance.
- Build dashboards covering acquisition, conversion funnels, customer cohorts, retention and campaign results.
- Work with the technology team to implement and validate conversion events, pixels, UTM tracking, attribution and deep links.
- Reconcile advertising-platform reports with actual orders, cancellations, returns and net sales.
- Present weekly findings with clear recommendations, owners and follow-up actions.

5. Conversion & Retention

- Identify purchase barriers across landing pages, product pages, carts and checkout.
- Work with technology, merchandising and sales teams to improve conversion.
- Track Try at Home bookings through to completed purchases and measure assisted sales alongside direct online orders.




- Develop campaigns that increase repeat purchases, customer lifetime value and relevant cross-selling.
- Coordinate with social media and influencer teams to reuse effective content and measure its contribution to growth.

6. Experimentation & Commercial Accountability

- Maintain a structured testing plan covering audiences, creatives, offers, campaign timing and customer journeys.
- Document hypotheses, results and decisions on what to scale, improve or stop.
- Use controlled tests where practical to assess whether campaigns generate additional purchases.
- Evaluate performance using acquisition costs, net sales and contribution margins alongside ROAS.
- Manage spending within agreed budgets and flag underperformance early.

Required Skills & Experience

- 5+ years of relevant experience, preferably in e-commerce or D2C businesses.
- Demonstrated experience directly managing Meta Ads and Google Ads with measurable purchase results.
- Hands-on experience executing WhatsApp, email and push notification campaigns.
- Practical experience building customer segments and automated lifecycle journeys.
- Strong working knowledge of GA4, Google Tag Manager, conversion tracking and attribution.
- Ability to perform funnel, cohort and retention analysis and turn findings into actions.
- Clear understanding of CAC, ROAS, conversion rate, AOV, customer lifetime value and marketing profitability.
- Ability to manage execution independently while coordinating with creative, merchandising, sales and technology teams.

Preferred Experience

- Fashion, lifestyle, beauty or premium consumer brands.
- Platforms such as MoEngage, WebEngage, CleverTap or Interakt.
- App attribution, deep linking and app purchase campaigns.
- Experience growing an early-stage consumer business.

📌 Growth Marketing Manager (Kolkata)
🏢 Sevora
📍 Kolkata