LONSAE is a science-led consumer wellness and nutraceuticals brand. We’re looking for someone to build our growth engine—from the first ad click to the repeat order.
This is a hands-on role combining performance marketing with growth across the full AARRR funnel: Acquisition, Activation, Retention, Referral and Revenue.
You’ll bring ideas, challenge assumptions and turn experiments into measurable business outcomes. Your initial focus will be acquisition, conversion and reliable measurement, with retention and referral programmes developing as our customer base grows.
What you’ll do
→ Build the growth roadmap and agree on key success metrics with leadership.
→ Personally plan, launch and optimise Meta and Google campaigns.
→ Develop creative concepts, hooks, testing plans and creator briefs alongside our creative team.
→ Improve landing pages, offers and checkout conversion.
→ Build email, WhatsApp and CRM journeys that support repeat purchases.
→ Track and optimise CAC, ROAS, MER, POAS and LTV:CAC, alongside contribution margin and repeat purchase rate.
→ Account for India’s D2C realities, including COD versus prepaid orders, return-to-origin rates and delivery coverage.
→ Work with our scientific and regulatory teams to keep product claims substantiated and customer communications aligned with applicable requirements.
You’re a fit if you
✔️ Have proven D2C or consumer growth experience.
✔️ Can independently execute Meta and Google campaigns.
✔️ Understand conversion optimisation, retention, analytics and unit economics.
✔️ Can prioritise experiments and work effectively with limited budgets.
✔️ Bring recommendations, explain your decisions and execute without daily direction.
Experience in wellness, nutrition, beauty or another consumer category where trust influences purchasing is a plus. Demonstrated results matter more than years of experience.
Compensation: ₹65,000–70,000 per month
Location / work mode: Hyderabad
Employment type: Full-time
How to apply
Send your CV and one strong growth case study to [
[email protected];
[email protected]]. Include:
The challenge and starting metrics.
Your personal role, monthly spend and experiments.
Measurable results and how you verified them.
One failed test and what you learned.
Please also share examples of ads or creatives you conceptualised, briefed or tested, clearly stating your contribution. Anonymised case studies are welcome.
- We’re looking for someone who can identify the prospect, execute the work and help the team learn from the results.
📌 Growth Lead (Hyderabad)
🏢 Lonsae
📍 Hyderabad