Job Title: Google Ads Performance Marketing Specialist

Location:Work From Office – Bengaluru

About Skillfyme (Learnsyte Learning Pvt. Ltd.)

Skillfyme is a fast-growing EdTech platform dedicated to helping individuals upskill in high-demand technology fields such as DevOps, Cloud, and Data Science. Our programs include real-world projects and certification opportunities, empowering professionals to advance their careers and succeed in competitive markets.

Job Overview

We are looking for a results-driven Google Ads Performance Marketing Specialist who can independently plan, execute, optimize, and scale Google Ads campaigns to generate high-quality leads and drive course enrollments.

The ideal candidate should have strong hands-on expertise in Google Search Ads, Display Ads, YouTube Ads, campaign optimization, conversion tracking, and lead generation, with a proven ability to improve ROI while maintaining cost-effective acquisition.

Key Responsibilities

- Plan, execute, manage, and scale Google Ads campaigns with a primary focus on qualified lead generation and enrollment growth.
- Manage Google Search, Display, YouTube, and remarketing campaigns to maximize lead generation and conversions.
- Develop effective keyword strategies, conduct keyword research, optimize search terms, and manage negative keyword lists.
- Optimize bidding strategies, audience targeting, ad copies, extensions, and campaign structures to improve campaign performance.
- Monitor and optimize key performance metrics, including CPL, CAC, conversion rates, and ROAS.
- Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads.
- Analyze campaign performance and identify opportunities to improve lead quality, reduce acquisition costs, and increase conversions.
- Conduct A/B testing across ad copies, keywords, landing pages, bidding strategies, and audience segments.
- Build and optimize remarketing campaigns to engage potential learners and improve conversion rates.
- Collaborate with design, content, sales,



and landing page teams to improve campaign effectiveness and lead-to-enrollment conversions.
- Track campaign performance through regular reports and provide actionable insights for business growth.

Qualifications & Requirements

- 2–4 years of hands-on experience in performance marketing, with mandatory experience in Google Ads.
- Mandatory experience in the EdTech, e-learning, education, or online course industry.
- Proven expertise in managing Google Search Ads, Display Ads, YouTube Ads, and remarketing campaigns.
- Demonstrated experience in managing monthly Google Ads budgets of ₹[X] lakhs or more.
- Proven track record of generating 1,000+ leads per month through Google Ads campaigns.
- Solid understanding of keyword research, search intent, match types, negative keywords, bidding strategies, and campaign optimization.
- Hands-on experience with Google Tag Manager, Google Analytics 4, and Google Ads conversion tracking.
- Ability to optimize campaigns based on lead quality, CPL, CAC, conversion rates, and ROAS rather than just lead volume.
- Experience in optimizing landing pages and improving conversion rates.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Experience with CRM integration and offline conversion tracking will be an added advantage.
- Knowledge of Meta Ads is an added advantage but not mandatory.

Why Join Skillfyme (Learnsyte Learning Pvt. Ltd.)? Competitive Compensation:Performance-based incentives along with a competitive salary. Impactful Work:Help professionals achieve their career goals through industry-relevant technology programs.

Growth Opportunities:Take ownership of advertising campaigns, experiment with new strategies, and directly contribute to business growth.

Skills: keyword research & strategy,google display ads,remarketing,lead generation,a/b testing,campaign optimization,cpl & cac optimization,google tag manager (gtm),google analytics 4 (ga4),performance marketing,conversion tracking,google search ads,bidding strategy,roas optimization,google ads campaign management & optimization

📌 Google Ads Specialist (Bengaluru)
🏢 Skillfyme
📍 Bengaluru