: Events & Community Building Manager

Role: Events & Community Building Manager

Location: Delhi NCR

Reporting to: Senior Marketing Manager

Brand: Garmin India

Role Overview

Garmin India is looking for an energetic and highly organised Events & Community Building Manager to build and scale meaningful consumer communities around running, fitness, wellness, outdoor adventure and performance.

This role will lead the planning and execution of Garmin-led community experiencesincluding Garmin Run Club (GRC), running events, partner activations, retail/community events and athlete-led engagements. The ideal candidate understands sports and fitness culture, has strong on-ground execution capabilities, and knows how to turn an event into sustained community participation and brand affinity.

Key Responsibilities

- Own the strategy, growth and on-ground execution of Garmin’s community initiatives, including Garmin Run Club and other fitness-led communities.
- Build an annual and monthly calendar of community runs, training sessions, workshops, challenges, races, store activations and partner events.
- Identify, onboard and manage run captains, coaches, athletes, fitness influencers, clubs and local community partners.
- Build Garmin’s presence across priority cities through consistent, high-quality and locally relevant community experiences.
- Plan and execute end-to-end events, including venue identification, permissions, vendor management, participant registrations, staffing, logistics, branding, kits, hydration, safety and post-event reporting.




- Create engaging participation formats that encourage regular attendance, repeat participation, referrals and community advocacy.
- Work with the social media and content teams to create a strong content pipeline from events, including participant stories, coach-led content, event recaps and community testimonials.
- Work closely with retail, sales and e-commerce teams to integrate product trials, lead generation, store visits and conversion opportunities within relevant community touchpoints.
- Develop partnerships with race organisers, gyms, sports clubs, fitness studios, corporate wellness teams and relevant lifestyle communities.
- Ensure every event reflects Garmin’s premium, performance-first brand positioning and delivers a seamless participant experience.
- Track key community metrics including registrations, attendance, repeat participation, city-wise growth, engagement, leads, product trials, social reach and conversion contribution.
- Manage event and community budgets, vendor negotiations, POs and post-event reconciliation.
- Stay updated on sports, running, fitness and outdoor culture in India to identify new community opportunities and trends.

Desired Candidate Profile





- 6–9 years of relevant experience in events, sports marketing, experiential marketing, fitness communities or consumer engagement.
- Experience with brands such as Nike, adidas, New Balance, ASICS, Puma, Decathlon, cult.fit, sports event properties or reputed experiential agencies would be an advantage.
- Solid understanding of running, fitness, endurance sports, wellness or outdoor communities.
- Demonstrated experience in planning and executing consumer events from concept to closure.
- Strong stakeholder and vendor-management skills, with the ability to work independently in a fast-paced environment.
- Comfortable with frequent on-ground work, including early-morning runs, weekends and travel across cities when required.
- Strong communication and presentation skills.
- Ability to manage budgets, timelines, event checklists and post-event reports with high attention to detail.
- A genuine interest in fitness, sport and community building will be strongly preferred.

What Success Looks Like

- A consistently growing, engaged and high-quality Garmin community across priority cities.
- Stronger participation and repeat attendance at Garmin Run Club and brand-led events.
- A reliable network of coaches, run captains, partners and local community leaders.
- High-quality events that strengthen Garmin’s performance and health credentials.
- Measurable contribution to consumer engagement, product trials, lead generation and retail/e-commerce consideration.

📌 Events and community Building Manager (New Delhi)
🏢 Amit GPS u0026 Navigation
📍 New Delhi