Director of SalesCompany: JRC Conventions

Department: Sales & Marketing

Reports to: General Manager / Managing Director

Location: Hyderabad, Telangana

Employment type: Full-time

About the RoleJRC Conventions is looking for a results-driven Director of Sales to lead revenue growth across weddings, corporate events, conferences, exhibitions, social functions, and banquet bookings. You will own the sales strategy, build a high-performing team, and develop long-term client and vendor relationships that strengthen JRC’s position as a premier event venue.

Key ResponsibilitiesSales Strategy & Revenue

- Develop and execute annual sales plans, revenue targets, and pricing strategies for all venue spaces and packages.
- Forecast demand, manage occupancy and date inventory, and maximize revenue during peak and off-peak seasons.
- Identify new market segments, such as corporate MICE, wedding planners, and government and institutional events.

Team Leadership

- Recruit, train, and mentor the sales and events team.
- Set targets, monitor performance, and run regular sales reviews.
- Build a culture of accountability, service excellence, and consistent follow-up.

Client & Partner Relations

- Manage key accounts, corporate clients, event planners, decorators, caterers, and travel/DMC partners.
- Conduct site visits, presentations, and negotiations, and close high-value bookings.
- Ensure a smooth handover to the operations team so events are delivered as promised.

Marketing & Brand

- Work with the marketing team on campaigns, digital presence, exhibitions, bridal fairs, and promotions.
- Monitor competitor venues, market trends, and pricing in Hyderabad.
- Maintain strong online reviews and enquiry-to-booking conversion.





Reporting & Operations

- Track leads and pipeline through a CRM and prepare weekly and monthly MIS reports for management.
- Review contracts, quotations, and payment terms with finance and legal.
- Coordinate with operations, F&B;, and housekeeping on event execution.

Qualifications & Experience
- Bachelor’s degree in Business, Hospitality, Marketing, or a related field (MBA/PGDM preferred).
- 10+ years in sales within hospitality, convention centers, banquet venues, hotels, or the events industry, including 3-5 years in a leadership role.
- Proven record of meeting or exceeding revenue targets.
- Strong network among Hyderabad’s corporate, wedding, and event-planning community.

Skills & Competencies
- Excellent negotiation, presentation, and communication skills (English, Telugu, and Hindi preferred).
- Strong commercial and analytical mindset, including pricing and yield management.
- Proficiency with CRM tools, MS Office, and sales reporting.
- Leadership, people management, and problem-solving abilities.
- Willingness to work weekends and during peak event seasons.

Role Description The Director of Sales MISE at JRC Hospitality is a full-time, on-site role based in Hyderabad. This role is responsible for leading sales efforts across multiple properties or business units,



setting sales strategies, and driving revenue growth through proactive business development. Day-to-day responsibilities include managing and mentoring the sales team, overseeing sales operations and reporting, identifying new market segments, and nurturing key customer and partner relationships. The Director will collaborate with operations, marketing, and finance teams to design and execute sales campaigns, optimize pricing and packages, and ensure consistent service standards that support sales objectives. The role also involves monitoring performance metrics, preparing forecasts, and presenting regular updates to senior leadership.

Qualifications

- Strong Sales and Business Development skills, with a track record of achieving revenue targets in hospitality or related sectors.
- Experience in Sales Operations, including pipeline management, forecasting, reporting, and process improvement.
- Proficiency in Customer Service, with the ability to build long-term client relationships and handle escalations professionally.
- Proven Team Management capabilities, including mentoring, performance management, and cross-functional collaboration.
- Excellent communication, negotiation, and presentation skills.
- Ability to work in office in Hyderabad and travel locally as required.
- Comfort with CRM tools, sales analytics, and basic financial analysis related to pricing and profitability.
- Bachelor’s degree in Business, Hospitality Management, or a related field; advanced qualifications are an advantage.
- Prior leadership experience in hospitality sales or multi-property sales management is highly beneficial.

📌 Director of sales (Hyderabad)
🏢 JRC Hospitality
📍 Hyderabad