Role and Responsibilities:

Digital Marketing Strategy Manager – New Business & Pitches

Experience: 5–7 Years

About the Role

Social Beat is looking for a agile Digital Marketing Strategy professional who can bridge the gap between digital marketing expertise, creative thinking and business development.

In this role, you will work closely with the New Business and Business Development teams to develop integrated digital marketing strategies, conceptualise campaign ideas and create compelling pitches for prospective clients across industries.

The ideal candidate should have a strong understanding of the digital marketing ecosystem, including performance marketing, social media, creative, influencer marketing, content and SEO. You should be able to translate client business objectives into impactful digital strategies, present ideas confidently, engage with senior client stakeholders and contribute towards winning new business.

Key Responsibilities

1. Digital Strategy & Planning

- Develop comprehensive digital marketing strategies aligned with prospective clients business and marketing objectives.
- Build integrated marketing solutions encompassing performance marketing, social media, influencer marketing, content, SEO and creative.
- Identify opportunities to leverage different digital channels to drive brand awareness, engagement, leads and business growth.
- Stay updated on emerging digital trends, platforms, consumer behaviour and marketing innovations.

2 Current Business & Pitch Management

- Work closely with the Business Development team to understand client briefs,



business challenges and pitch requirements.
- Conceptualise strategic campaign ideas, digital roadmaps and innovative solutions for prospective clients.
- Lead the strategy component of pitches, ensuring strong insights, compelling storytelling and clear business rationale.
- Collaborate with internal teams across Performance Marketing, Creative, Social Media, Influencer Marketing, Content and SEO to build integrated proposals.
- Participate in client meetings, pitch presentations and strategic discussions to communicate and sell proposed solutions.
- Partner with the BD team through commercial discussions, negotiations and deal closures.

3 Client Engagement & Relationship Management

- Build robust relationships with prospective clients and understand their business objectives and expectations.
- Confidently articulate strategic recommendations and demonstrate how Social Beat's capabilities can address client challenges.
- Ensure a smooth transition of won accounts to the respective delivery and account management teams.
- Where required, support existing client conversations with strategic inputs and campaign recommendations.

4 Business & Market Understanding

- Understand industry trends,



competitor strategies and evolving digital marketing opportunities.
- Identify cross-selling and integrated service opportunities within prospective client requirements.
- Bring a business-oriented approach to strategy, ensuring recommendations are both impactful and commercially viable.

Desired Skills & Experience
- 5–7 years of experience in digital marketing strategy, integrated marketing, digital consulting or strategic planning.
- Strong understanding of the digital marketing ecosystem, particularly:
- Performance Marketing – Google Ads, Meta Ads and other digital advertising platforms.
- Social Media Strategy and Marketing.
- Influencer Marketing and Creator-led campaigns.
- Content Marketing and SEO.
- Creative Strategy, Campaign Planning and Brand Communication.
- Experience working on new business pitches, client proposals and integrated marketing campaigns.
- Excellent communication, presentation, storytelling and stakeholder management skills.
- Ability to understand client briefs and translate them into actionable marketing strategies.
- Strong business acumen, negotiation skills and the ability to influence decision-makers.
- Ability to manage multiple pitches and work in a fast-paced agency environment.

What We're Looking For

Someone who combines strategic thinking, digital marketing expertise and a strong business mindset. You should enjoy developing big ideas, building compelling pitches, engaging with clients and working alongside the BD team to turn opportunities into successful business wins.

📌 Digital Marketing Strategy Manager (Mumbai)
🏢 socialbeat
📍 Mumbai