Company Description Luminara Legacy Pvt. Ltd. is an agricultural products company based in Secunderabad, in the Hyderabad area of Telangana, India, specializing in seeds, microbial biological pesticides, nutrients, and fertilizers for field crops.

The business operates through three divisions: Luminara Seeds Industries, Luminara Shield Industries, and Luminara Nutrients & Fertilizers Industries, serving diverse crop and crop protection needs. The company works closely with farmers, dealers, distributors, and agricultural partners, supporting them with product information and business opportunities. Applicants joining Luminara Legacy will be part of a growing agribusiness focused on sustainable crop productivity and long-term agricultural prosperity.

Role Description The Digital Marketing Manager role is a full-time, on-site position based in Hyderabad. This role is responsible for planning and executing digital marketing campaigns that promote Luminara Legacy’s seed, pesticide, nutrient, and fertilizer offerings across online channels. Day-to-day tasks include managing social media accounts, coordinating content calendars, optimizing website content, tracking campaign performance, and using web analytics tools to make data-driven marketing decisions.

The Digital Marketing

Manager will also develop lead generation strategies, collaborate with sales and product teams to align messaging, oversee digital advertising budgets, and maintain brand consistency across platforms. The role involves monitoring industry trends,



refining digital strategies for the agricultural sector, and reporting on key performance indicators to leadership.

Qualifications

- Candidates should possess solid Digital Marketing and Marketing skills to design, implement, and manage integrated online campaigns.
- Candidates should possess Social Media Marketing skills to manage platforms, create engaging content, and build community among farmers and partners.
- Candidates should possess Web Analytics skills to measure performance, interpret data, and optimize campaigns for reach and conversion.
- Candidates should possess Lead Generation skills to develop and execute strategies that drive qualified inquiries from dealers, distributors, and agricultural stakeholders.
- Relevant skills such as campaign management, SEO/SEM, content planning, and basic design familiarity (e.g., Canva or similar tools) would be beneficial.
- Excellent written and verbal communication skills, with the ability to adapt messaging to diverse audiences in the agricultural sector.
- Proven experience in digital marketing, preferably in agribusiness or related industries, and familiarity with regional markets in Telangana and neighboring states.
- Bachelor’s degree in Marketing, Business, Communications, Agriculture, or a related field, or equivalent practical experience.
- Ability to work on-site in Hyderabad, collaborate with cross-functional teams, and manage multiple projects and deadlines.

📌 Digital Marketing Manager (Hyderabad)
🏢 Luminara Legacy
📍 Hyderabad