DIGITAL MARKETING MANAGER

Department: Marketing

Designation: Digital Marketing Manager

Reporting To: Management / General Manager

Location: Kochi (Head Office)

Experience: 6–8 Years

Industry Preference: Advertisement Agency / Digital Marketing Agency Experience Preferred

1. Job Purpose

To plan, execute, manage and monitor the company's overall digital marketing activities, ensuring brand visibility, lead generation, customer acquisition and business growth across all branches. The candidate should have prior experience working with an advertisement or digital marketing agency and possess strong hands-on knowledge of Meta Ads, Google Ads, campaign management, content creation and digital marketing analytics.
1. Key ResponsibilitiesA. Digital Advertising & Campaign Management

- Plan, execute and manage paid advertising campaigns across Meta (Facebook and Instagram) and Google Ads.
- Develop and implement lead generation campaigns to generate quality enquiries and customer conversions.
- Manage campaign budgets, audience targeting, retargeting and optimisation.
- Monitor campaign performance and ensure effective utilisation of marketing budgets.
- Analyse CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROAS and conversion rates.
- Identify underperforming campaigns and implement corrective measures.

B. Advertisement Agency Coordination
- Manage and coordinate with external advertising agencies, designers, freelancers and other marketing vendors.
- Ensure timely delivery of marketing creatives, campaigns and promotional materials.
- Evaluate agency performance and ensure deliverables meet company objectives.
- Independently handle digital campaigns wherever required rather than depending entirely on external agencies.

C. Content Creation & Brand Management
- Plan and coordinate social media content, promotional campaigns and brand communication.
- Develop creative concepts for posters, reels, videos and promotional advertisements.




- Ensure consistent brand communication across Hairsculture and Hair Wellness Clinic.
- Coordinate with the design and video editing teams for marketing materials.
- Explore new digital marketing opportunities and promotional strategies.

D. Lead Management & CRM
- Monitor leads generated through different digital marketing platforms.
- Coordinate with the telecalling and sales teams to track lead follow-ups and conversions.
- Analyse lead quality and identify reasons for poor conversion.
- Ensure proper utilisation of CRM systems and lead tracking mechanisms.
- Prepare reports on lead generation, customer enquiries and sales conversions.

E. Website & Online Presence
- Monitor website performance and coordinate website updates.
- Implement SEO and local SEO strategies to improve online visibility.
- Manage Google Business Profiles and online reputation.
- Monitor customer reviews, ratings and online engagement.
- Work towards improving organic traffic and search engine rankings.

F. Marketing Performance & Reporting
- Prepare daily, weekly and monthly digital marketing performance reports.
- Monitor campaign-wise and branch-wise lead generation.
- Track marketing expenditure against business revenue generated.
- Present campaign performance, challenges and improvement plans to management.
- Recommend strategies to improve marketing ROI.

1. Technical Skills & Competencies

The candidate must have robust practical knowledge of:
- Meta Ads Manager – Facebook and Instagram advertising.
- Google Ads – Search, Display, YouTube and Performance Max campaigns.
- Google Analytics 4 (GA4).
- Google Tag Manager and conversion tracking.
- SEO and local SEO.




- Social media management and content planning.
- Canva / Photoshop or other creative tools.
- Video content planning and coordination.
- CRM and lead management platforms.
- Excel / Google Sheets and marketing analytics.

1. Essential Qualifications & Experience

- Graduate / Postgraduate in Marketing, Business Administration or related fields.
- Minimum 4–6 years of experience in digital marketing.
- Prior experience working in an advertisement agency or digital marketing agency is strongly preferred.
- Proven hands-on experience managing Meta and Google advertising campaigns.
- Experience handling multiple brands, clients or business accounts.
- Strong analytical, communication, coordination and team management skills.
- Ability to manage campaigns independently and take ownership of marketing performance.

1. Key Performance Indicators (KPIs)

Performance will be evaluated based on:
- Quality and quantity of leads generated.
- Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
- Marketing ROI and ROAS.
- Lead-to-consultation and lead-to-sale conversion rates.
- Effective utilisation of advertising budgets.
- Campaign performance and optimisation.
- Social media growth and brand visibility.
- Timely submission of marketing reports.
- Coordination with sales and telecalling teams.
- Achievement of monthly marketing and business objectives.

1. Important Expectations

- The candidate should be hands-on and capable of independently managing digital marketing activities.
- Must have practical experience in running and optimising paid campaigns, not merely theoretical knowledge.
- Should take ownership of marketing budgets and campaign performance.
- Must regularly coordinate with branch managers, telecalling teams and management.
- Should focus on generating business results rather than just social media engagement and follower growth.

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Kadavanthra)
🏢 Hair's Culture
📍 Kadavanthra