Position: Digital Marketing Manager

Company: Intellyze Innovations Pvt Ltd

Location: Kochi, Kerala (On-site)

Employment Type: Full time

Salary: ₹20,000 to ₹40,000 per month

Reports To: CEO

About the Role

We’re looking for a Digital Marketing Manager to be the key marketing authority for Intellyze’s clients, owning strategy, execution, and results end-to-end. This is a high-ownership role for someone who thinks in business outcomes, not just campaigns, and can lead a team to deliver measurable growth across a multi-industry client portfolio.

Key Responsibilities

- Design result-oriented digital marketing strategies tailored to each client’s business goals
- Own lead-generation and sales outcomes for clients, not just traffic or engagement
- Turn client objectives into clear marketing roadmaps, content calendars, and media plans
- Lead social media strategy across Instagram, Facebook, LinkedIn, and YouTube, including content pillars and formats (Reels, carousels, stories, posts)
- Drive video-first marketing, including short-form (Reels/Shorts) and YouTube content
- Oversee community management, influencer/creator collaborations, and WhatsApp marketing
- Track social trends and platform updates, and apply them to client content
- Review creatives, captions, and videos for quality and brand consistency before publishing
- Plan, run, and optimise Meta Ads (Facebook and Instagram): lead generation, sales, retargeting, and creative testing
- Plan, run, and optimise Google Ads: Search, Display, Performance Max, Shopping, and YouTube Ads
- Set up and maintain tracking (Meta Pixel, Conversions API, GA4, Tag Manager)
- Manage Google Business Profile and local visibility
- Lead SEO strategy: technical, on-page, off-page, and local
- Manage App Store Optimization (ASO) for iOS and Android apps
- Oversee marketplace management (Amazon,



Flipkart, etc.) and quick commerce listings (Blinkit, Zepto, Instamart)
- Manage OTA presence for hospitality and travel clients (Booking.com, MakeMyTrip, Agoda, Airbnb)
- Stay current with marketing automation, email marketing, and influencer trends
- Manage and mentor the digital marketing team, assign work, and ensure timely delivery
- Act as the key marketing point of contact for clients and present strategies and reports
- Identify upsell and cross-sell opportunities within existing accounts
- Collaborate with design, video, content, and development teams
- Maintain performance dashboards and track ROI, ROAS, CAC, and conversions
- Run competitor analysis and market research
- Ensure campaigns follow platform policies and best practices
- Keep the team updated on algorithm and platform changes

Requirements

- 3+ years in digital marketing, with at least 1 year in a leadership role
- Proven track record of driving measurable sales and revenue for clients
- Strong hands-on expertise in social media and video marketing (mandatory)
- Strong, equal hands-on expertise in Meta Ads and Google Ads (mandatory)
- Working knowledge of SEO, ASO, marketplaces, quick commerce, and OTA management (willingness to upskill if not already proficient)
- Experience managing a team and reviewing their output
- Agency background strongly preferred
- Strong analytical skills (Google Analytics, Search Console, Ads Manager, Meta Business Suite)
- Excellent client-facing communication and presentation skills
- Ability to manage multiple client accounts at once
- A results-first mindset

- What Makes This Role Important

- This is one of the most critical roles at Intellyze. The person who holds this title will be the primary marketing brain behind client success, directly influencing retention, upsells, and the agency’s reputation.

📌 Digital Marketing Manager (Kochi)
🏢 Intellyze Innovations Private
📍 Kochi