Role & responsibilities

Key Responsibilities

1. Social Media Management

- Manage the company's social media platforms, including Instagram, Facebook, LinkedIn and YouTube.
- Plan and execute monthly social media calendars.
- Coordinate with graphic designers, photographers, videographers and content creators.
- Develop engaging content ideas, reels, stories, posts and campaigns.
- Monitor engagement, reach, followers and overall social media performance.
- Ensure consistent brand communication across all platforms.

2. Performance Marketing & Paid Campaigns

- Plan, execute and manage paid campaigns across Meta Ads and Google Ads.
- Manage campaign budgets, targeting, audience segmentation and optimisation.
- Drive traffic, leads, enquiries and customer acquisition.
- Track campaign performance, CPL, CPC, CTR, conversions and ROAS.
- Conduct A/B testing to improve campaign performance.
- Coordinate with external agencies wherever required.

3. SEO & Website Management

- Manage basic on-page and off-page SEO activities.
- Conduct keyword research and competitor analysis.
- Improve website visibility and organic traffic.
- Coordinate website updates, landing pages, blogs and other digital content.
- Monitor website performance through Google Analytics and Google Search Console.

4. Content Strategy & Marketing

- Develop content strategies aligned with business objectives.
- Create campaign concepts for festivals, product launches, offers and brand promotions.
- Coordinate with internal teams for content requirements.
- Ensure all content follows brand guidelines and communication standards.
- Identify digital trends and new content opportunities.

5.



Influencer & Digital Collaborations

- Identify and coordinate with relevant influencers and content creators.
- Manage influencer campaigns, collaborations and deliverables.
- Track campaign reach, engagement and overall effectiveness.
- Explore relevant brand collaborations and digital partnerships.

6. Analytics & Reporting

- Prepare weekly and monthly digital marketing performance reports.
- Analyse social media, website and paid campaign performance.
- Track marketing KPIs and identify areas for improvement.
- Present actionable insights and recommendations to management.
- Monitor competitor activities and digital marketing trends.

7. End-to-End Campaign Management

- Plan and execute digital marketing campaigns from concept to delivery.
- Coordinate with internal stakeholders, agencies and external vendors.
- Manage campaign timelines, budgets and deliverables.
- Ensure timely execution of all digital marketing initiatives.
- Take ownership of the overall digital marketing calendar.

Preferred candidate profile

- Bachelor's degree in Marketing, Mass Communication, Business Administration or a related field.
- 35 years of experience in digital marketing.
- Hands-on experience with Meta Business Suite, Meta Ads Manager and Google Ads.
- Knowledge of SEO, Google Analytics 4 and Google Search Console.
- Good understanding of social media algorithms and content trends.
- Experience in Canva and basic creative/content tools.
- Robust analytical and reporting skills.
- Good communication, coordination and project management skills.
- Ability to manage multiple activities independently.

📌 Digital Marketing - Generalist - BBlunt Salons (mamaearth subsidiary) (Mumbai)
🏢 Mamaearth
📍 Mumbai