Senior Digital Marketing Manager

Hands-on Growth, Performance & Team Management | Full-time, Remote – India

ARHANTA YOGA | RECRUITMENT DOCUMENT

About Arhanta YogaArhanta Yoga delivers residential yoga teacher training in India and the Netherlands and professional online yoga courses to an international audience. We have trained 24,000+ yoga teachers from 100+ countries. We seek a commercially minded, hands-on manager who can lead daily marketing execution while improving qualified inquiries, applications and enrollments.

Role mandateOwn the day-to-day marketing operation end to end. This is not a strategy-only role. You will prioritize, direct specialists, inspect campaigns and data, solve execution problems, and personally work in marketing tools when necessary. Routine work must proceed without the founder chasing tasks.

Key responsibilities· Paid acquisition: oversee Google Ads and Meta Ads specialists; review targeting, tracking, budgets, creative, search terms and lead quality; improve cost per qualified inquiry and application.

· Campaign ownership: lead residential TTC and online-course campaigns from planning and creative brief through approvals, launch, QA, monitoring and post-campaign review.

· Conversion: coordinate landing page CRO, analytics, forms, funnel tracking and lead-quality feedback with admissions/sales.

· Organic & lifecycle: direct SEO priorities, promotional emails, automation and lead-nurturing improvements using existing resources.

· Team management: assign clear owners and deadlines to PPC, SEO, design, content, web and email specialists; follow up on blockers and quality; prevent silent delays.

· Commercial reporting: maintain live dashboard for spend, traffic, leads, qualified leads, applications, deposits/enrollments and conversion rates; explain action taken.

· Brand and creative review: ensure every asset accurately represents the course, matches the brand guide and has a clear offer and CTA.

Candidate requirements· Preferably 5–8 years of directly relevant digital marketing experience, including accountable campaign ownership and management of specialist teams.

· Working-level competence in Google Ads, Meta Ads, GA4, conversion tracking, Google Search Console, CRM/email tools and landing page optimization.

· Experience with higher-consideration education, online courses, wellness or international lead generation is advantageous.

· Can personally audit accounts, identify tracking and campaign problems and write practical briefs rather than relying entirely on reports from others.

· Strong English, concise written updates, transparent communication,



sound prioritization and evidence of delivering under deadlines.

· Uses AI intelligently for research, analysis and production support, without compromising factual accuracy or brand voice.

Ways of working & authority· India-based remote, full-time, with written daytime working hours and agreed overlap with European colleagues; availability and response expectations are explicit.

· All active tasks visible in the shared project tracker with owner, due date, status, and blocker; daily status updates and weekly performance review.

· Escalate missed deadlines, material budget risks, misleading assets or launch blockers early; never allow a silent failed launch.

· Can manage approved priorities and routine creative; budget changes, major offers and strategic positioning require pre-agreed approval thresholds.

First 90 days: expected outputsPeriod

Deliverables / evidence

Days 1–30

Audit paid, SEO, email, CRO and lead tracking; publish baseline and dashboard; establish task ownership and campaign calendar; identify five major issues and execute agreed quick wins.

Days 31–60

Deliver scheduled campaigns and landing-page/lead-nurture fixes; document at least three meaningful experiments; run weekly team reviews; provide on-time reporting.

Days 61–90

Own agreed campaigns with minimal founder chasing; present outcomes versus baseline; deliver next-quarter plan, budget priorities and team improvement recommendations.

Performance standards & reviewWeekly supervisor check-ins; formal assessments on days 30, 60 and 90. Suggested scorecard: milestone delivery 30%, campaign execution/quality 20%, team coordination 20%, reliability/reporting 15%, optimization/business impact 15%. Targets and acceptance criteria are agreed in writing after access and baseline review. Results affected by sales follow-up, seasonality and budget are evaluated in context.

Compensation & probationIllustrative hiring budget: ₹80,000–₹1,20,000/month, depending on capability and proven outcomes. Fixed pay for work performed, with an optional separately documented performance incentive tied to measurable milestones. A 90-day probation review does not mean withholding earned salary; confirmation and continuation depend on documented performance and applicable employment terms and law.





Application & assessmentSend CV, two campaigns you personally managed (including your responsibility, budget, outcomes and lessons), team-management examples, available start date and expected salary. Finalists complete a paid practical exercise using an anonymized Arhanta TTC funnel: prioritize actions, brief specialists, build a 14-day execution plan, and run a simulated team review.

Job details

- Job title: Senior Digital Marketing Manager
- Department: Marketing
- Company: Arhanta Yoga
- Employment type: Full time
- Work arrangement: Remote – India
- Experience: Preferably 5–8 years
- Compensation: ₹1,00,000–₹1,20,000 per month, depending on experience, capabilities and demonstrated outcomes
- Probation: 90 days
- Reporting to: Founder / Director, Arhanta Yoga
- Working hours: Agreed daytime working hours with defined overlap with European colleagues
- Joining: Preferably immediate or within 30 days

Application detailsInterested candidates should email their application to [email protected]. Email subject: Application – Senior Digital Marketing Manager – [Candidate Name]

Please include

1. Updated CV or LinkedIn profile.
2. Two campaigns personally managed, including your responsibilities, campaign budgets, results and key learnings.
3. Examples of managing or coordinating marketing specialists.
4. Current location and availability to join.
5. Current and expected compensation.

Only shortlisted candidates will be contacted.

About Arhanta Yoga

Arhanta Yoga ®️ is an international institute specializing in Classical Hatha Yoga teacher training, with ashrams in India and The Netherlands. Since 2009, the institute has certified over 12,000 yoga teachers with internationally accredited programs. Our mission is to empower individuals with the ancient wisdom of yoga and enable them to become confident and capable yoga instructors.

Arhanta

Yoga offers diverse learning opportunities through its Yoga Ashrams and Online Academy, focusing on Hatha Yoga, Yin Yoga, Vinyasa Yoga, meditation, Ayurveda, and yoga anatomy. More information can be found at https://www.online.arhantayoga.org/, as well as on Facebook, Pinterest, and Instagram.

? Visit: https://www.arhantayoga.org/

? Email: [email protected]

If you are excited by accountability, growth, and building a global education brand with measurable impact, we would love to hear from you.

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📌 Digital Growth & Acquisition Manager (India)
🏢 Arhanta Yoga Ashrams u0026 Online Academy
📍 India