Conduct online and offline research and monitor marketing trends to support company growth and improve brand awareness.
- Assist the Marketing Manager in preparing and implementing annual, quarterly, and monthly marketing plans and promotional activities.
- Suggest marketing ideas, campaigns, partnerships, and promotional opportunities relevant to the organisation and its events.
- Support lead generation through digital campaigns, website enquiries, social media, and other promotional activities.
- Collect, organise, and maintain data required for marketing strategies, campaigns, and performance reviews.
Digital Marketing & Social Media
- Manage and maintain the company’s social media presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Plan, create, schedule, and publish engaging content, including posts, stories, reels, videos, captions, and promotional updates.
- Develop and maintain a content calendar aligned with the company’s marketing plans, events, and business objectives.
- Coordinate with the Design Team, photographers, and videographers to create and obtain suitable content within agreed timelines.
- Monitor social media messages, comments, and enquiries and ensure timely and professional responses or forwarding to the concerned team.
- Track audience engagement, reach, leads, and campaign performance, and prepare regular social media reports.
- Maintain consistency in the company’s brand identity, tone of communication, and visual presentation across digital platforms.
SEO & Website Management
- Manage, update, and maintain the company website, including service details, event portfolios, images, videos, contact information, and company updates.
- Implement basic on-page and off-page SEO activities to improve website visibility and search engine rankings.
- Conduct keyword research and optimise website pages, headings, page titles, meta descriptions, image alt text, and website content.
- Create and update website content, including service pages, blogs, event updates, case studies, and other relevant information.
- Monitor website traffic, user behaviour, search performance, and enquiries using tools such as Google Analytics and Google Search Console, wherever access is provided.
- Identify website errors, broken links, outdated information, and performance issues, and coordinate corrective action.
- Coordinate with website developers or external service providers for technical updates, design changes, hosting, domain, and website-related requirements.
- Maintain website content backups and ensure that access credentials and digital assets are handled securely.
IT & Technical Support
- Provide basic IT support for office computers, laptops, printers, internet connectivity, email accounts, and commonly used software.
- Assist employees with routine technical issues, software installation, system updates, and troubleshooting.
- Coordinate with external IT vendors or service providers for hardware repairs, network issues, software support, and other technical requirements.
- Maintain an updated record of office IT assets, software licences, subscriptions, warranties, and service requirements.
- Assist in setting up and maintaining official email accounts, user access, shared drives,
and other authorised digital tools.
- Follow company procedures for data protection, password security, access control, and safe handling of company information.
Operations & Coordination
- Attend regularly scheduled office meetings and provide updates on marketing, website, SEO, and IT activities.
- Work closely with the Event Management Team to provide digital marketing support, event promotions, presentations, and other required materials.
- Coordinate with the Design Team to ensure that marketing content and digital materials follow the company’s design guidelines.
- Assist the Event Management Team in preparing content for event presentations, proposals, pitches, and client communication.
- Coordinate with photographers, videographers, designers, developers, and other external service providers as required.
- Complete tasks assigned by the Marketing Manager or authorised management within the given deadlines.
- Maintain organised records of marketing content, campaign assets, website updates, reports, and IT-related documentation.
General Responsibilities
- Maintain regular attendance and report to the office, event sites, and meetings on time, as required.
- Follow the company’s dress code and wear the prescribed uniform when required.
- Maintain professional conduct and coordinate effectively with team members and external service providers.
- Maintain confidentiality of company information, client data, passwords, and access credentials.
- Perform other marketing, digital, website, and IT-related duties assigned by the reporting manager or authorised management.
Pay: ₹18,000.00 - ₹25,000.00 per month
Advantages
- Cell phone reimbursement
- Health insurance
- Life insurance
- Paid sick time
Work Location: In person
📌 Digital marketing and IT Executive (Panaji)
🏢 EMC
📍 Panaji