Job Title: Deputy Manager - Park Marketing

Location: Wonderla Amusement Park & City Office - Bhubaneswar

Department: Marketing

Reports To: DGM – Brand & Marketing / Park Head – Bhubaneswar

Type: Full-Time

About Wonderla

At Wonderla Holidays Ltd, we don’t just build amusement parks—we create MindBlowing escapes. With 5 world-class amusement parks and 2 premium resorts under our belt, Wonderla is India’s favorite destination for thrill, fun, and family bonding. Our rides, water attractions, immersive events, and stays bring joy to over 3 million guests annually. Behind every scream of joy and every unforgettable memory is a team that believes in creating "India’s happiest places."

With over 25 years of bringing joy to life, Wonderla has mastered the art of crafting unforgettable moments. Guided by a deep understanding of what our guests love, we’ve become a trusted name as an entertainment destination. Proudly listed on the NSE and BSE, we continue to focus on what matters most - happy guests, operational excellence, and doing business the right way.

And now, we’re looking for a Deputy Manager – Park Marketing who can help us shape these experiences into powerful local campaigns built on insight, community connect, and a whole lot of excitement. If you’re ready to turn park visits into brand love and moments into movements, we’d love to have you on board.

Job Overview

As Deputy Manager – Park Marketing, Bhubaneswar, you will be responsible for strengthening Wonderla’s connection with consumers across Bhubaneswar and key markets in Odisha.

This is a highly market-facing role that requires a deep understanding of local culture, community networks, regional occasions and consumer behavior.

In a market where conventional mass media alone may not always deliver the required reach or engagement, the ability to build awareness through on-ground activations, local events, community associations and grassroots partnerships becomes especially important.

You will be expected to identify relevant consumer touchpoints, develop creative and cost-effective activation ideas, and take complete ownership of execution on the ground.

The role calls for someone who knows Odisha intimately - its people, festivals, communities, local influencers and market dynamics - and can translate that understanding into meaningful brand visibility, stronger consideration and incremental park visits.

While the role is execution-intensive, the ability to think strategically about audiences, catchment markets and marketing effectiveness will be equally valued.

Key Responsibilities

- Hyperlocal Market Understanding & Planning

- Develop a deep understanding of consumer behaviour, cultural preferences and leisure occasions across Bhubaneswar and key Odisha catchment markets.
- Identify priority audiences, geographic pockets and community networks with strong potential for park visitation.
- Analyze digital search trends, website traffic, booking patterns and consumer data to identify demand trends,



growth opportunities and barriers to visitation.
- Combine digital insights with on-ground market intelligence to understand consumer preferences and develop targeted marketing interventions.
- Track regional festivals, local events, cultural occasions and community activities to identify relevant marketing opportunities.
- Develop market-specific marketing and activation plans aligned with park footfall, revenue and brand objectives.
- Monitor local competition, consumer trends and emerging opportunities for Wonderla.
- Provide actionable regional and consumer insights to central marketing teams for campaign planning and communication development.

- BTL Marketing & On-ground Activations

- Plan and execute a consistent calendar of BTL activities, community activations, roadshows and local promotional initiatives.
- Identify high-footfall locations and consumer gathering points for targeted brand engagement.
- Develop innovative, cost-effective activation ideas that create visibility, participation and interest in park visitation.
- Drive activations across residential communities, marketplaces, colleges, commercial areas and other relevant consumer touchpoints.
- Take hands-on ownership of activation planning, permissions, logistics, vendor coordination, branding and execution.
- Evaluate activation effectiveness through reach, engagement, leads, enquiries and attributable business outcomes.

- Regional Events, Associations & Partnerships

- Identify and build relationships with relevant local event organizers, cultural associations, community groups and regional institutions.
- Develop marketing opportunities around key Odisha festivals, celebrations and community occasions.
- Explore participation in local fairs, exhibitions, cultural events and other high-relevance regional platforms.
- Build partnerships with local businesses, educational institutions, residential associations and community networks.
- Identify opportunities for co-promotions, local sponsorships and grassroots brand-building initiatives.
- Support the Institutional and Business Development teams in organizing and preparing for group-focused campaigns in terms of local activations and relevant marketing collaterals.
- Build and maintain a strong network of local partners, vendors and stakeholders to enable continuous market activity and strengthen Wonderla’s regional presence.

- Local Media, Outdoor & Regional Visibility

- Plan and execute targeted outdoor, transit and local media initiatives based on market relevance and audience reach.
- Identify opportunities to strengthen Wonderla’s presence through local media, regional publications,



radio and other relevant platforms.
- Work with central marketing teams to ensure the right balance between digital, offline and activation-led marketing.
- Support locally relevant influencer collaborations and regional content initiatives.
- Ensure consistent and effective brand visibility across priority consumer touchpoints.
- Provide feedback on regional communication effectiveness, language and cultural relevance.

- Budget, Execution & Performance Tracking

- Manage assigned marketing budgets with a strong focus on cost efficiency and measurable outcomes.
- Own end-to-end execution of local marketing activities, from planning and vendor coordination to implementation and reporting.
- Track activation performance, market coverage, enquiries, leads and campaign effectiveness.
- Monitor local market response and recommend improvements to future activities.
- Maintain structured reports on activities, spends, learnings and business outcomes.
- Ensure adherence to brand guidelines, timelines, quality standards and internal approval processes.

Requirements

Education & Experience

- 5–7 years of experience in marketing, BTL activations, experiential marketing, regional marketing or event-led brand promotions.
- Strong on-ground experience in Bhubaneswar and Odisha, with established knowledge of local markets, cultural occasions and consumer behaviour.
- Demonstrated experience in executing BTL campaigns, events, local partnerships and community activations.
- Experience working with regional vendors, event organizers, associations and local stakeholders.
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field. MBA preferred.

Skills & Attributes
- Deep familiarity with Bhubaneswar and Odisha’s local culture, festivals, community networks and consumer behaviour.
- Solid proficiency in Odia (reading & writing) and English; Hindi proficiency preferred.
- Extensive hands-on experience in BTL, events, activations and local partnerships.
- Robust local networking and relationship-building capabilities.
- Creative and resourceful in identifying unconventional, cost-effective marketing opportunities.
- Ability to think strategically about catchment markets, consumer segments and activation effectiveness.
- Excellent execution, coordination, negotiation and vendor management skills.
- Comfortable spending significant time in the market and personally overseeing activities.
- Basic understanding of digital marketing, social media and regional influencer ecosystems.
- High ownership, agility and a strong results-oriented approach.

Ideal Candidate Profile A highly connected, resourceful and execution-driven regional marketer who knows how to make things happen on the ground in Odisha. Someone who understands the local consumer, can spot relevant opportunities before others do, and can convert community connections and regional insights into sustained brand presence and park visitation.

📌 Deputy Manager Marketing (Bhubaneswar)
🏢 Wonderla Holidays
📍 Bhubaneswar