Purpose: Develop compelling and creative written communication that reflects the

Company’s high-street luxury identity and engages customers through effective brand storytelling, campaigns, product descriptions, and marketing content.

Context: Responsible for creating and maintaining written communication across the

Company’s marketing and creative platforms, including and not limited to website content, product descriptions, social media, campaigns, advertisements,

emailers, collection narratives, and other brand communications.

Role Accountabilities:

Brand Strategy & Copywriting

- Craft compelling multi-channel campaign copy for Darak's identity.
- Write persuasive advertisements, promotional copy, and marketing assets.
- Maintain a consistent tone of voice across all communications.
- Proofread all materials for grammar, clarity, and consistency.
- Ensure all messaging reflects Darak’s aspirational luxury positioning.

Creative Storytelling & Campaign Concepts

- Translate fashion concepts into evocative, narrative-driven stories.
- Write scripts for fashion films and digital content.
- Support seasonal launches with high-impact campaign narratives.
- Develop memorable taglines, headlines, and creative messaging hooks.

Digital Content & E-Commerce

- Draft engaging website landing pages and collection copy.
- Write detailed product descriptions highlighting quality and design.
- Author impactful social captions, newsletters, and promotional emailers.
- Optimize e-commerce content to boost engagement and conversions.

Merchandising & Trend Research

- Align accessory messaging with seasonal merchandising plans.
- Research fashion trends, consumer insights, and competitor messaging.
- Collaborate cross-functionally with Design, Marketing, and Merchandising teams.




- Track cultural trends to keep content relevant and fresh.

Product & Technical Copywriting

- Translate garment craftsmanship into detailed care and feature guides.
- Write accurate sizing and fit copy for online shoppers.
- Highlight premium fabrications, garment details, and material quality.

Public Relations & Editorial Communication

- Draft press releases and media kits for external publication.
- Author editorial articles and brand narratives for media features.
- Manage tone consistency across all external PR communications.

Key Performance Indicators

- Content Quality & Creativity
- Brand Voice Consistency
- Timely Content Delivery
- Accuracy & Attention to Detail
- Engagement & Awareness
- Contribution to Collection Launches

Skills

- Creative Writing & Storytelling
- Interpersonal & Communication
- Research, Editing & Proofreading
- Branding & Content Development
- CMS/ Website context
- Creative Thinking & Ideation
- Digital & Social Media Communication

Minimum Experience Experience as a Copywriter, Content Writer or similar creative role for a minimum period of 2–4 years. Experience in Fashion, Luxury, Lifestyle, Retail, or E-commerce brands will be preferred.

Minimum Entry Qualifications

- Solid understanding of luxury brands
- Proficient in the English Language
- Bachelor’s Degree in English, Journalism, Marketing
- Master’s Degree (Preferred)




- Strong written communication & creative writing abilities
- Proficient in Office Suites – Offline & Online

Mindset & Aptitude: A luxury-focused storyteller combining creative agility, meticulous linguistic precision, and cultural fluency to balance evocative fashion narratives with conversion-driven copy across all platforms seamlessly.

Can continuously ask:

“Does this copy elevate Darak’s luxury identity, spark emotional desire, accurately convey craftsmanship, drive measurable engagement, and maintain unified tone consistency across every customer touchpoint?”

Essential Knowledge

Mastery of high-end fashion storytelling, brand voice cultivation, and e-commerce copy, combined with insights into consumer behavior, digital trends, social communication, advertising hooks, and SEO fundamentals for commercial impact.

- High-end fashion storytelling
- E-Commerce Copy & SEO
- Consumer Psychology & Trends
- Multi-Channel Brand Communication

Personality An imaginative, detail-obsessed storyteller who blends high energy with professional maturity, driven by fashion curiosity, deep observation, structured organization, and adaptable resilience under fast-paced deadlines.

- Detail-Obsessed & Organized
- Adaptable & Resilient
- Mature & Energy-Driven

Reports To:

- Creative Director
- Marketing Head
- Human Resources Manager

Key Relations - Internal

- Creative Director
- Marketing Team
- Design Team
- Social Media Team

Key Relations - External

- Advertising Agencies
- Content Partners
- Creative Agencies
- Freelance Contributors

Office Timings: 9:00 AM to 6:00 PM Days: Monday to Saturday Pay: ₹400,000.00 - ₹600,000.00 per year

Benefits

- Flexible schedule

Work Location: In person

📌 Copywriter (Andheri)
🏢 Darak Private
📍 Andheri