Company Description Sociapa is a fast-growing integrated marketing agency where strategy meets storytelling, helping brands achieve relevance in a cluttered digital landscape. Based in India and part of SOCIAPA VENTURES PVT. LTD., Sociapa delivers full-funnel brand solutions that blend creativity, technology, and performance.

The agency works with both emerging and established FMCG and lifestyle brands, focusing on long-term impact rather than one-off campaigns. Sociapa is committed to innovation through AI-driven content optimization, programmatic media buying, immersive VR/AR experiences, and real-time performance tracking. Guided by the vision to be India’s most trusted independent brand partner, Sociapa bridges creativity and commerce with ideas that connect and strategies that scale.

Position: Content Writer

Department: Creative & Content

Experience: 2–5 Years

Reporting To: Content Lead / Creative Director

Industry: Advertising, Digital Marketing & Creative Agency

Role OverviewWe are looking for a creative, sharp, and detail-oriented Content Writer who can develop engaging, original, and strategically driven content for multiple brands across social media, digital platforms, advertising campaigns, and creative communication.

The candidate should have a strong understanding of brand communication, social media trends, storytelling, campaign ideation, and audience behaviour.

The role involves creating content that goes beyond writing captions. We expect the candidate to contribute to campaign concepts, brand communication strategies, creative brainstorming, digital storytelling, and integrated marketing campaigns.

Key Responsibilities1.

Social Media

Content &

• Brand Communication

- Develop engaging and platform-specific content for Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
- Write creative captions, post copies, headlines, taglines, social media stories, and campaign communication.
- Understand brand tone of voice and maintain consistency across all communication.
- Create content calendars in coordination with the client servicing and creative teams.
- Develop topical, festive, trend-based, and real-time communication.
- Ensure content is relevant to the brand, target audience, and marketing objectives.
- Write engaging hooks and CTAs to improve audience interaction and engagement.

2.

Creative Campaign

Ideation &

• Conceptualisation
- Develop creative campaign ideas for brands across categories.




- Participate in brainstorming sessions and contribute to campaign themes, concepts, and communication strategies.
- Develop campaign narratives, key messaging, taglines, and creative directions.
- Work on integrated campaigns covering digital, social media, print, outdoor, and other advertising mediums.
- Convert marketing briefs into meaningful creative communication.
- Research competitors, industry trends, consumer behaviour, and cultural insights to develop relevant ideas.
- Contribute to brand launches, product campaigns, seasonal campaigns, and special projects.

3. Copywriting & • Advertising Communication
- Write impactful advertising headlines, taglines, scripts, and brand messaging.
- Develop product descriptions, promotional content, marketing communication, and website content.
- Write scripts for reels, short-form videos, brand films, and digital advertisements.
- Develop influencer campaign briefs, brand integration ideas, and communication guidelines.
- Create compelling storytelling for product launches and brand awareness campaigns.
- Ensure all copies are grammatically accurate, original, and aligned with the brand's positioning.

4. Digital & • Long-Form Content
- Develop website content, landing page copy, blogs, articles, and SEO-friendly content.
- Write LinkedIn communication, corporate profiles, case studies, and brand presentations.
- Develop emailers, newsletters, promotional communication, and marketing collaterals.
- Understand SEO fundamentals, keyword integration, and search intent.
- Adapt content according to different platforms and target audiences.

5. Research, Trends & • Content Strategy
- Stay updated with social media trends, advertising campaigns, and emerging content formats.
- Identify relevant trends and convert them into brand-specific communication opportunities.
- Conduct research before developing content for different industries and categories.
- Understand the difference between organic, paid, engagement-driven, and conversion-oriented content.
- Suggest cutting-edge content formats and communication opportunities to improve brand engagement.




- Develop content pillars and monthly communication themes for assigned brands.

6. Team Coordination & • Execution
- Work closely with graphic designers, art directors, video editors, creative directors, and client servicing teams.
- Understand creative briefs and ensure the copy is aligned with the visual direction.
- Provide clear copy and references to designers for effective execution.
- Ensure all content is proofread and internally reviewed before client submission.
- Incorporate feedback and revisions within defined timelines.
- Maintain proper documentation of approved and pending content.
- Take ownership of assigned projects and ensure timely delivery.

Required Skills & • Competencies
- Excellent written communication and storytelling skills.
- Strong command of English • Hindi and Hinglish writing skills are an added advantage.

- Creative thinking and ability to develop original campaign ideas.
- Strong understanding of social media platforms and digital culture.
- Knowledge of advertising, branding, and marketing communication.
- Ability to write short-form and long-form content.
- Understanding of brand positioning and tone of voice.
- Research-oriented approach with attention to detail.
- Ability to manage multiple brands and deadlines.
- Familiarity with AI-assisted content tools while maintaining originality and quality.

Key Performance Indicators (KPIs)Performance Area

Key Expectations

Content Quality

Originality, creativity and writing standards

Creative Ideation

Quality and relevance of campaign concepts

Social Media Content

Engaging, platform-specific communication

Timely Delivery

Adherence to content calendars and deadlines

Brand Understanding

Consistency in brand tone and positioning

Research & Trends

Relevant and timely trend-based ideas

Team Coordination

Effective collaboration with creative teams

Content Accuracy

Minimal errors and reduced revisions

Ideal Candidate Profile

- 2–5 years of experience in a social media, advertising, digital marketing, or creative agency.
- Experience working on multiple brands across different categories.
- A portfolio showcasing social media content, campaign concepts, scripts, advertising copies, and brand communication.
- Ability to understand creative briefs and translate them into effective communication.
- Experience working with designers and creative teams.
- Should be proactive, curious, culturally aware, and comfortable working in a fast-paced agency environment.

📌 Content Writer (Social Media, Digital Marketing & Creative Advertising Agency) (Noida)
🏢 Sociapa
📍 Noida