Company Description Tyche Media is a brand-focused company inspired by the concept of good fortune, success, and prosperity, aiming to create winning brands and elevate business image. As a recent venture with a futuristic outlook, Tyche Media specializes in building creative strategies that connect customer experience with technology and systems to deliver the right content at the right time. The team emphasizes understanding customer needs, building strong relationships, and integrating social media to enhance trust, customer delight, and loyalty.

Through a client-centric approach, Tyche Media offers brand management and brand consultancy services designed to boost sales, visibility, and long-term brand success. The organization values accuracy, quick learning, leadership, and proactive action in identifying and leveraging opportunities for clients.

Role Description The Brand Strategist is a full-time, on-site role based in Mumbai, responsible for developing and executing brand strategies that strengthen client brands and drive business growth. Day-to-day tasks include conducting market and competitive research, defining brand positioning, and crafting brand narratives aligned with client objectives. The person in this role will collaborate with creative, marketing, and digital teams to ensure consistent brand messaging across all channels and touchpoints.

The Brand





Strategist will also support brand development initiatives, oversee brand management activities, and provide consultancy on customer engagement, social media integration, and long-term brand vision. Regular interaction with clients, preparation of strategy presentations, and performance analysis of brand campaigns are core aspects of the role.

Qualifications

- Candidates should possess solid skills in Brand Strategy and Brand Development to define positioning, value propositions, and long-term brand roadmaps.
- Candidates should possess expertise in Branding and Brand Management to ensure consistent identity, messaging, and experience across all platforms.
- Candidates should possess excellent Communication skills to present strategies, collaborate with cross-functional teams, and build client relationships.
- Candidates should ideally have experience with market research, consumer insights, and digital marketing fundamentals.
- Candidates should demonstrate analytical thinking, creativity, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
- A bachelor’s degree in marketing, communications, business, or a related field is preferred; prior experience in brand strategy or consultancy is an advantage.

📌 Brand Strategist (Mumbai)
🏢 Tyche Media
📍 Mumbai