Role & responsibilities

- Lead digital marketing initiatives across performance marketing, SEO and organic growth to drive customer acquisition and business growth.

- Plan and manage paid campaigns across Google Ads, Meta, social media, display and other digital platforms.

- Develop SEO strategies, including keyword research, technical SEO and content optimisation, to improve website rankings and organic traffic.

- Take ownership of the company website, including website performance, landing pages, user experience and conversion optimisation.

- Track and analyse campaign performance using digital analytics tools and improve key metrics such as leads, conversions, ROI, ROAS and cost per acquisition.

- Manage external agencies and partners for digital marketing, SEO, website development and creative activities.

- Work closely with internal teams such as Technology, UX/UI, Content, Analytics and CRM to improve digital customer journeys.

- Lead and guide a team of 34 members and ensure timely execution of digital growth initiatives.





- Ensure website and campaign activities follow applicable privacy, security and regulatory requirements.

Preferred candidate profile

- Candidates with strong experience in Digital Marketing, Performance Marketing, SEO and Website Management.

- Experience handling both paid and organic digital marketing campaigns.

- Candidates who have independently managed website growth, SEO strategy and conversion optimisation.

- Experience managing digital marketing agencies, media partners and external vendors.

- Robust understanding of Google Ads, Meta Ads, Google Analytics, SEO tools and marketing dashboards.

- Experience in driving customer acquisition, lead generation and improving digital campaign ROI.

- Candidates from Life Insurance, General Insurance, Banking, BFSI, Fintech, E-commerce or Digital-first organisations will be preferred.

- Should have experience managing teams and working with senior stakeholders.

📌 AVP- Digital Marketing (Gurugram)
🏢 Mancer Consulting Services
📍 Gurugram