Company Description Shalimar Paints is India’s oldest and most iconic paint brand, with a legacy spanning over 115 years. The company is known for combining the art and science of paints to deliver aesthetically rich finishes in a wide range of shades.

Shalimar

Paints focuses on high-performance, superior quality, and durable paint products for diverse applications. Every product reflects a careful blend of visual appeal and advanced chemistry, reinforcing the company’s reputation for deep expertise in paints. This heritage and commitment to excellence make Shalimar Paints a trusted name for customers and professionals alike.

Role Description The Area Sales Manager role is a full-time, in office position based in Varanasi. The person in this role will manage and grow sales within the assigned territory, oversee dealer and distributor networks, and build strong relationships with key trade partners.

Responsibilities include achieving sales targets, planning and executing channel and retail activation, monitoring market trends, and identifying new business opportunities.

The Area Sales

Manager will regularly visit dealers, project sites, and retail outlets to ensure effective product placement, branding, and customer engagement.



The role also involves coordinating with internal teams for pricing, schemes, supply, and collections, while preparing periodic sales reports and forecasts.

Qualifications

- Strong territory sales management experience, including dealer and distributor handling, retail channel development, and target achievement.
- Proven skills in negotiation, relationship building, and stakeholder management, with the ability to influence trade partners and customers.
- Ability to analyze market data, track competitor activity, and develop local sales and promotional strategies.
- Solid communication and presentation skills, along with basic proficiency in MS Office for reporting and planning.
- Experience in paints, building materials, FMCG, or related industries is highly desirable.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Willingness to travel extensively within the territory and work on-site with dealers, retailers, and project customers.
- Self-motivated, target-driven, and able to work both independently and as part of a cross-functional team.

📌 Area Sales Manager (Varanasi)
🏢 Shalimar Paints
📍 Varanasi