Job Title :Technical Sales Engineer

Location :Indore, Madhya Pradesh

Employment Type :Full-time, Permanent

Experience :1-3 Years

Industry :Industrial Equipment / Industrial Distribution

Compensation :Best in industry + Incentive

About Asiatic Traders

- Asiatic Traders is an Indore-headquartered engineering company founded in 1956, with a 68-year legacy across Industrial Distribution, Manufacturing, Industrial Automation, and Projects & Infrastructure. With over 100 professionals and branches across India, we serve leading industrial customers in sectors such as pharmaceuticals, food & beverage, automotive, chemicals, heavy engineering, dairy, plastics, and infrastructure.
- Our Industrial Distribution division represents leading brands in pumps, motors, gearboxes, compressors, drives, and industrial automation solutions, serving OEMs, EPCs, and end-user industries across Central India.

What We Offer

- A 68-year-old engineering brand with deep market credibility across Central and Western India.
- Access to a multi-brand drives portfolio (Danfoss, Siemens, Rockwell, CG, Bonfiglioli) — no single-OEM dependency.
- In-house panel manufacturing and system integration capability at our Dewas Naka facility, backed by a 100+ member team, branches in Indore, Bhopal, Rajkot, Silvassa, and Mumbai, and an annual revenue exceeding ₹110 Cr, the company serves MNCs, government bodies, and major industrial houses across pharmaceuticals, food & beverage, automobile, chemical, heavy engineering, dairy, plastics, and beneficiation sectors.
- Regular OEM training and certifications from partner brands.
- Exposure to large-scale government and MNC projects through our established procurement and project execution channels.




- Performance-linked incentive structure with explicit growth path into division leadership or key account management roles.

Position Summary

Key Responsibilities : Technical Sales & Business Development

- Identify, qualify, and develop new business opportunities for VFDs, AC/DC drives, soft starters, servo drives, and drive-based control panels across industrial and infrastructure segments.
- Prepare and present technical-commercial proposals, BOQs, and competitive pricing for projects involving standalone drives and integrated panel solutions.
- Drive revenue growth across OEM accounts, end-user plants, EPCs, and government/PSU procurement channels including GeM (Government e-Marketplace) tenders.
- Map the territory for replacement, retrofit, and energy-saving drive opportunities at existing industrial plants.

Technical Expertise & Solution Design

- Serve as the technical authority for VFD selection across the company’s multi-brand portfolio: Danfoss VLT/VACON, Siemens SINAMICS, CG drives, Bonfiglioli, and Allen-Bradley PowerFlex.
- Design and specify VFD-based control panel solutions — including panel layout, component selection (MCBs, contactors, I/O modules, HMI), harmonic filters, dV/dt filters, braking resistors, and communication protocols (Modbus, Profibus, EtherNet/IP).
- Provide pre-sales technical support: motor-drive compatibility checks, cable sizing calculations, harmonic analysis, and energy savings projections.

Account Management & Market Intelligence





- Manage a portfolio of key industrial accounts, maintaining regular engagement through technical visits, product demonstrations, and solution workshops.
- Track competitor activity, pricing trends, and new product launches across the drives and panel market in Central India and adjacent territories.
- Coordinate with OEM partners (Danfoss, Siemens, Rockwell, etc.) for joint calls, training sessions, factory visits, and co-selling initiatives.
- Maintain CRM records, sales pipeline, and weekly/monthly reporting to the Division Head.

Post-Sales & Service Coordination

- Ensure smooth handoff to execution and commissioning teams post-order, including panel GA drawing approvals and delivery coordination.
- Handle warranty claims, drive replacements, and escalations in coordination with OEM service desks.

Qualifications :

- B.E/B.Tech in Mechanical Engineering, Electrical Engineering, or EEE.
- Any graduate with relevant industrial sales experience may also apply.
- Minimum 2-3 years of experience in industrial sales, technical sales, or engineering product sales.

Preferred Qualifications :

- Prior experience selling to industrial plants.
- Familiarity with GeM portal bidding processes and government procurement protocols (GFR 2017).
- Exposure to PLC/SCADA-integrated drive systems (Rockwell, Siemens TIA Portal).
- Energy audit or BEE certification is a strong plus.
- Experience with industrial communication protocols: Modbus RTU/TCP, Profibus, Profinet, EtherNet/IP, BACnet.

Preferred Industry Background

- Industrial Equipment
- Pumps & Fluid Handling
- Electric Motors & Power Transmission
- Compressors & Pneumatics
- Industrial Distribution
- Engineering Products
- OEM Sales
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📌 Technical Sales Engineer (Indore)
🏢 ASIATIC TRADERS
📍 Indore