Sales Manager (SM) - FMCG Sales

Company : Mikado Engineers Department : Sales & Marketing Location : Patna, Bihar (Patna)

Job Summary

Key Performance Indicators (KPIs) & Key Result Areas (KRAs)Sales & Business Development

- Achieve monthly, quarterly, and annual primary & secondary sales targets.
- Drive revenue growth and increase market share within the assigned territory.
- Improve product-wise sales and profitability.
- Ensure timely collections and outstanding payment control.

Distribution Expansion

- Appoint recent Super Stockists and Distributors in potential markets.
- Strengthen and manage the existing distribution network.
- Ensure optimum stock availability and market servicing.
- Increase retail reach and market penetration.

Market Coverage

- Expand product availability across:

- General Trade (GT)

- Modern Trade (MT)

- Supermarkets

- Chemists

- Hardware Stores

- Institutions

- Conduct regular market visits and retailer meetings.

- Identify current business opportunities and untapped markets.

Team Management

- Recruit, train, mentor, and motivate Sales Officers and Sales Executives.
- Conduct joint field working and performance reviews.
- Drive productivity and ensure achievement of individual sales targets.

Brand Development

- Execute promotional activities and retailer engagement programs.




- Ensure proper implementation of schemes and trade offers.
- Maintain effective POSM visibility in the market.

Reporting & Market Intelligence

- Submit Daily, Weekly, and Monthly Sales Reports.
- Monitor competitor activities, pricing, new product launches, and market trends.
- Provide actionable market feedback to the management team.

Key Responsibilities

- Develop and execute territory sales plans.
- Expand Mikado's distribution network.
- Build long-term relationships with distributors, retailers, and institutional customers.
- Achieve sales, collection, and distribution objectives.
- Ensure effective market coverage and business development.
- Represent Mikado Engineers professionally while maintaining high standards of customer service and business ethics.
- 1- 3 + years of FMCG sales experience.
- Strong network with Super Stockists, Distributors, and Retailers.
- Proven track record in distributor appointment and sales growth.
- Excellent leadership, negotiation, and communication skills.
- Willingness to travel extensively within the assigned territory.

HR Manager : Rajeev Bhutani Contact : +91 81464 04380

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits :

- Cell phone reimbursement

Work Location: In person

📌 Area Sales Manager (Patna)
🏢 Mikado Enterprises
📍 Patna