Adobe Analytics

Experience : 6-10 years

Responsibilities :

- Lead end-to-end implementation of Adobe Analytics for web and mobile platforms using AppMeasurement and Web SDK.
- Design and manage data layers, adobe client data layer, events, eVars, props, classifications, global report suite and processing rules.
- Collaborate with marketing, product, and engineering teams to understand measurement requirements and translate them into tracking solutions.
- Perform data validation, troubleshooting, and quality assurance using browser developer tools and should have knowledge on administration, third party integrations, Marketing pixels, configuration, optimization on variables
- Develop dashboards, reports, and calculated metrics to support business decision-making.
- Ensure adherence to analytics governance and best practices.

Skills :

- Strong hands-on experience with Adobe Analytics and Adobe Experience Platform Data collection (Adobe Launch) + Adobe Target
- Proficiency in JavaScript, jQuery and digital analytics concepts.
- Experience integrating Adobe Analytics with other Experience Cloud solutions.
- Good understanding of data quality, reporting,



and insights.
- Certification is must

About Virtusa

Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 27,000 people globally that cares about your growth — one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us.

Great minds, great potential: it all comes together at Virtusa. We value collaboration and the team environment of our company, and seek to provide great minds with a dynamic place to nurture current ideas and foster excellence.

Virtusa was founded on principles of equal opportunity for all, and so does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

📌 Adobe Analytics (Mumbai)
🏢 Virtusa
📍 Mumbai