Job Title : General Manager - Sales & Marketing

Location : Ranchi,Jharkhand.

Employment Type : Full-time, Permanent

Reports To : Managing Director / CEO

Role Summary

Pranami Group is seeking a agile and results-driven General Manager - Sales & Marketing to lead all revenue-generating activities for our residential project development in Ranchi. You will build and lead a high-performing sales team, drive market strategy, and ensure achievement of ambitious sales targets while establishing Pranami Group as the preferred real estate developer in Jharkhand. This is a senior leadership role offering significant autonomy and impact.

Key Responsibilities

- Develop and execute comprehensive sales and marketing strategies to achieve monthly, quarterly, and annual revenue targets.
- Build, lead, and mentor a sales team including Sales Managers, CREs, and channel partners
- Establish and maintain relationships with brokers, channel partners, corporates, and high-net-worth individuals to maximize reach
- Own the complete sales funnel from lead generation to deal closure, ensuring conversion rates consistently meet or exceed 18-20%
- Design pricing strategies, promotional campaigns, and launch events in collaboration with marketing agencies
- Implement and monitor CRM systems (Salesforce, Zoho, or equivalent) for pipeline transparency and accurate forecasting
- Conduct market research and competitive analysis to inform product positioning and identify new opportunities
- Ensure 100% RERA compliance across all sales processes, documentation, and customer communications
- Collaborate with finance, legal, and customer service teams to ensure seamless deal closure and handover experiences
- Prepare and present weekly sales reports, forecasts, and strategic recommendations to senior leadership




- Manage sales budgets including team compensation, marketing spends, channel commissions, and promotional expenses
- Handle high-value negotiations and resolve escalations from VIP customers to protect brand reputation
- Drive customer satisfaction initiatives to achieve Net Promoter Score (NPS) of 50+ through post-sale engagement
- Stay updated on real estate regulations, market trends, and customer preferences to maintain competitive edge

Required Qualifications & Experience

- Experience : Minimum 10-12 years in real estate sales with at least 5 years in a leadership role managing teams of 10+ people
- Education : Bachelor's degree in Business, Marketing, or related field (MBA strongly preferred)
- Certifications : Valid RERA certification; additional sales or real estate certifications are advantageous
- Track Record : Proven success leading sales for residential/commercial projects valued at ₹100 Crore+
- Industry Knowledge : Deep understanding of Jharkhand/Eastern India real estate market dynamics

Key Skills & Competencies

Technical Skills :

- Real estate sales processes, RERA compliance, and legal documentation
- CRM platforms and sales analytics tools
- Market research, competitive analysis, and pricing strategies
- P&L; management and sales forecasting
- Channel partner and broker network management

Soft Skills :

- Strategic thinking and business acumen
- Inspirational leadership and team development
- Exceptional negotiation and stakeholder management
- Executive presence and communication excellence
- Problem-solving under pressure and adaptability

Compensation & Benefits

Salary : ₹10-16 LPA including variables

Pay: ₹100,000.00 - ₹130,000.00 per month

Benefits :

- Provident Fund

Work Location: In person

📌 Gm - Sales & Marketing (Ranchi)
🏢 Pranami Group
📍 Ranchi