Product Manager, Website : Chennai, India | Bengaluru, India

Full Time

Team :Growth & Brand Reports to :SVP, Growth & Brand

Location :Hybrid - Bangalore or Chennai Experience :5-7 years

About Everstage

Everstage is the leading sales compensation and SPM platform - automating commissions, quota and capacity planning, territory design, and real-time payout visibility for sellers. We work with high-growth revenue teams across the globe and are scaling fast.

We're rolling out a global brand refresh and a new design system, and the website is at the center of that re-platforming. Beyond the visual overhaul, we're shipping a new chat experience, an interactive product tour, and a deeper layer of on-page conversion optimization. The website is the single most important top-of-funnel asset we own — and we want to run it like a product, not a marketing collateral.

The role

You'll set the roadmap, run the experiment program, and be measured on a north-star metric: growth in qualified organic + traffic that converts.

This is a hands-on role. You'll prototype in Webflow, run experiments end-to-end, and use AI tools (Claude, Cursor, v0, Lovable, and similar) as a force multiplier to shrink the cycle from idea live learning.

What you'll own

Website-as-a-product :

- Translate user insights and business priorities into web experiences — pricing, comparison, solutions, industry, and lifecycle pages.

SEO + GEO/AEO :

- Co-build and ship a strategy for traditional SEO and generative engine optimization with the SEO lead - getting Everstage cited and referenced in ChatGPT, Perplexity, Claude, and Google AI Overviews / AI Mode.
- Own the technical foundation: site architecture, crawlability, structured data, internal linking, page performance, and llms.txt / agent-readable surfaces.





- Experimentation & CRO :

- Run a continuous experiment program against hero modules, pricing, demo CTAs, social proof, the product tour, chat hand-offs, and signup paths.
- Own conversion across the funnel: visit engaged session demo request.

AI-first delivery :

- Use AI tooling to compress time-to-impact: prototype variants, generate first drafts of copy and layouts, and ship more experiments per quarter than a traditional web team would.
- Build internal workflows so designers and marketers can self-serve more page work, with you setting guardrails.
- Be the team's clarity engine — engineering velocity isn't the bottleneck anymore; sharp briefs and good judgment are.

Brand refresh + design system go-live :

- Operationalize the new design system inside Webflow so every page we ship reinforces, the brand.

Stack :

- Webflow (CMS, components, page-building), HubSpot (forms, lifecycle, attribution, chat), GA4, Search Console, Ahrefs/Semrush, an experimentation platform (VWO/Optimizely/Statsig), and an AEO/GEO monitoring stack (we use Slate). - What we're looking for

Experience :

- +5 years in product management, growth product management, or website/web product roles - ideally at a B2B SaaS company.

Craft :

- Comfortable thinking of the website as a product with users, jobs-to-be-done, and a roadmap
- Deep working knowledge of SEO fundamentals: technical SEO, content strategy, internal linking,



structured data, Core Web Vitals.
- Practical understanding of GEO/AEO: how LLMs retrieve and cite content, how to structure pages to be machine-readable, how to measure visibility in answer engines.
- Hands-on Webflow chops and working fluency in HubSpot (forms, workflows, properties, basic reporting).
- An experimentation mindset - you know the difference between a good test and noise.

AI-first :

- You already use Claude, Cursor, v0, Lovable, or similar in your daily workflow to prototype, write, and ship. You don't wait for engineering to unblock you on small things.
- You've used AI to compress time-to-launch on a real project — and can talk about what worked and what didn't.

Ways of working :

- High agency. You can drive a cross-functional initiative without a PMO chasing you.
- Strong writer and storyteller — briefs, hypotheses, readouts, internal updates.
- Comfortable working with designers, growth marketers, content, SEO, PMM, and engineering — and across India/US time zones.

Nice-to-haves

- Experience launching a website rebuild or brand refresh.
- Familiarity with GTM tech category
- Exposure to product-led growth motions, free trials, or self-serve signup.
- Basic SQL and comfort poking around analytics warehouses.

Why this role is compelling right now

You're walking in at a rare moment. The brand refresh and design system are about to go live, so you'll inherit a freshly rebuilt foundation. The category - Sales compensation & CPQ - is one where buyers are increasingly researching via AI assistants before they ever visit a vendor site, which means whoever wins the GEO/AEO game in 2026 wins the category narrative. And at Everstage, we treat the webs

📌 Product Manager, Website (Chennai)
🏢 Everstage
📍 Chennai