Corporate Sales Manager

Company :Tavaasa Group

Location :Dehradun, Uttarakhand

Department :Corporate Sales / Business Development

Employment Type :Full-time

Reports To :Business Development Lead

Direct Reports :CRM Team

About Tavaasa Group

Tavaasa Group is a multi-brand food and beverage company built on a clean-food, no-artificial-ingredients philosophy. The group includes Tavaasa Coffee & Roasters (specialty roastery and B2B wholesale), Tavaasa Cafe, and Tavaasa Bakehouse.

Role Overview

We are looking for a senior Corporate Sales Manager to lead Tavaasa's corporate sales function in Dehradun, spanning corporate gifting, festive gifting, and coffee supply. This is a player-manager role. You will personally drive high-value corporate tie-ups through cold calling, field visits, and closing, while also leading the CRM team that supports lead tracking and pipeline management for the function.

Key Responsibilities

- Team leadership :Lead, manage, and mentor the CRM team, ensuring accurate lead capture, timely follow-ups, and clean pipeline data across all sales activity.
- CRM ownership :Set and enforce standards for lead entry, assignment, and status tracking; own the CRM process end-to-end for the function.
- Lead generation :Personally cold call corporates, offices, and institutions in Dehradun to build a pipeline of prospects for corporate gifting, festive gifting, and coffee supply tie-ups.
- Field visits :Visit generated leads in person to pitch, present, and negotiate tie-ups.
- Conversion :Own the full sales cycle from first call to signed agreement, and convert leads into active corporate accounts.
- Seasonal planning :Build a festive-season pipeline in advance (Diwali, New Year, and other key gifting windows)



to capture time-bound corporate gifting demand.
- Reporting :Consolidate and present weekly sales and CRM performance, own and team, to leadership.
- Handover :Coordinate with operations/fulfilment teams post-conversion for smooth order execution and account onboarding.

Key Result Areas (KRAs)

Team

- CRM data accuracy and compliance across the team
- Team's average lead-to-conversion ratio
- Team productivity (calls made, visits logged)

Individual

- Number of outbound cold calls made per day
- Number of tie-ups closed per month, by category (corporate gifting, festive gifting, coffee supply)
- Revenue generated from corporate accounts

Requirements :

- Graduate in any discipline; MBA preferred.
- 5-8 years of experience in B2B/corporate sales, preferably in gifting, F&B;, hospitality, or FMCG, including at least 1-2 years leading a team.
- Proven experience managing a CRM system and/or a small sales/CRM team.
- Robust personal track record of cold calling and self-sourced lead generation.
- Own two-wheeler/vehicle and valid driving license, for regular field visits across Dehradun.
- Strong communication skills in English and Hindi.
- Familiarity with the Dehradun corporate landscape is an advantage.

Skills & Competencies

- People management and team leadership
- Outbound prospecting and cold-calling confidence
- Negotiation and closing ability
- Relationship building with corporate stakeholders
- CRM process design and data governance
- Ability to plan ahead for seasonal/festive demand cycles
- Self-motivated, target-driven, and organized

Compensation

Fixed CTC (senior band) plus performance-linked incentive on team and individual tie-ups closed.

Pay: ₹35,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Corporate Sales Manager (Ajabpur Kalan)
🏢 Shree Balaji Holdings
📍 Ajabpur Kalan