Job Summary This role requires a highly analytical and execution-focused SEO leader capable of driving measurable business growth through advanced SEO methodologies, AI integrations, technical optimization, and scalable SEO frameworks. Key ResponsibilitiesSEO Strategy & Organic Growth Leadership - Develop and execute comprehensive SEO strategies aligned with business goals, GMV growth, traffic acquisition, and conversion optimization. - Lead large-scale SEO initiatives across enterprise websites, Ecommerce platforms, and international digital assets. - Define SEO roadmaps focused on organic visibility, keyword rankings, user acquisition, and revenue growth. - Monitor Google algorithm updates, AI search trends, SERP changes, and competitor strategies to maintain competitive advantage. - Drive scalable SEO execution plans across multiple business units and digital channels. On-Page SEO Optimization - Optimize website content, metadata, internal linking, URL structures, headings, schema, and content hierarchy. - Conduct advanced keyword research, search intent mapping, topical clustering, and semantic optimization. - Improve page-level optimization for Google rankings and AI-powered search experiences. - Optimize landing pages for engagement metrics including CTR, bounce rate, dwell time, and conversions. - Build topical authority and semantic relevance strategies for improved search visibility. Technical SEO & Website Audits - Conduct comprehensive website audits to identify technical SEO issues and optimization opportunities. - Manage crawl budget optimization, crawl demand management, and indexing strategies. - Optimize Core Web Vitals, mobile usability, page speed, structured data, and website performance. - Handle XML sitemaps, robots.txt, canonicalization, redirects, schema markup, and index management.



- Collaborate with development teams to ensure SEO-friendly website architecture and deployment practices. - Manage website migrations, rendering issues, JavaScript SEO, and technical troubleshooting. - Ensure proper crawling and indexing across Google and browser environments. Crawling & Search Engine Optimization - Optimize crawl efficiency using advanced crawling tools and search console insights. - Analyze crawl behavior, crawl depth, crawl frequency, and crawl demand patterns. - Utilize industry-leading crawling tools such as Screaming Frog, Sitebulb, Ahrefs, and DeepCrawl. - Improve search engine accessibility and website discoverability through technical enhancements. Off-Page SEO & Authority Building - Develop and execute advanced link-building and digital PR strategies. - Build high-authority backlinks using white-hat SEO methodologies. - Monitor backlink profiles, toxic links, and competitor backlink strategies. - Utilize modern backlink analysis tools for authority and link quality assessment. - Strengthen domain authority and organic trust signals through strategic outreach campaigns. AI, LLM & Semantic Search Optimization - Develop AI-driven SEO strategies aligned with evolving search engine behavior and AI-generated search experiences. - Optimize websites and content for LLMs (Large Language Models), AI overviews, conversational search, and semantic search queries. - Implement entity-based SEO,



NLP-focused optimization, and contextual relevance strategies. - Utilize AI tools for keyword clustering, content optimization, SERP analysis, automation, and predictive SEO insights. - Stay updated with emerging AI search technologies, Google AI integrations, and evolving SEO methodologies. - Define execution strategies for optimizing content visibility and ranking in AI-generated search results. Analytics, Reporting & Performance Optimization - Monitor SEO KPIs including traffic, rankings, CTR, engagement, conversions, crawl metrics, and organic revenue growth. - Utilize tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Sitebulb, and Looker Studio. - Generate detailed SEO performance reports with actionable insights and growth recommendations. - Analyze user behavior, search trends, and ranking fluctuations to improve campaign performance. - Track GMV-focused SEO performance and revenue-driven organic growth strategies. Google Updates & Industry Trends - Stay updated with the latest Google core updates, spam updates, AI search changes, and ranking algorithm shifts. - Analyze the impact of Google updates on website performance and implement corrective optimization strategies. - Continuously evaluate current SEO tools, backlink analysis platforms, and AI-powered SEO technologies. - Implement industry best practices and future-ready SEO frameworks. Team Leadership & Collaboration - Lead, mentor, and manage SEO specialists, content strategists, and technical SEO teams. - Collaborate with PPC, development, UI/UX, analytics, and content teams for integrated digital marketing initiatives. - Establish SEO SOPs, workflows, quality standards, and execution framework

📌 Senior Manager - Organic SEO (Sahibzada Ajit Singh Nagar)
🏢 XL77 Infrastructure LLP, Gurugram
📍 Sahibzada Ajit Singh Nagar