Industry : Digital / Marketing / retail Sector Location : Surat Salary Range : ₹25,000 - ₹45,000 per month

Job Overview: Key Roles & Responsibilities:1. Campaign Strategy & Execution

- Develop, manage, and optimize performance marketing campaigns across platforms like Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads , and other paid channels.
- Plan and execute customer acquisition strategies to generate traffic, leads, and conversions.
- Continuously monitor and improve campaign performance based on KPIs.

1. Paid Media Management

- Allocate and manage advertising budgets efficiently to achieve maximum ROI.
- Conduct A/B testing on ad creatives, copies, landing pages, and audience segments.
- Optimize campaigns to reduce CPL and increase conversion rates.

- Analytics & Reporting

- Analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, Google Tag Manager , and reporting dashboards.
- Prepare weekly and monthly performance reports with actionable insights.
- Track KPIs including CTR, CPC, CPA, ROAS, and conversion rate.

- SEO & SEM Coordination

- Align paid campaigns with organic marketing strategies.
- Optimize keyword strategies for PPC and SEM campaigns.
- Work closely with the SEO team to improve overall search visibility.

- Audience Targeting & Remarketing

- Identify and build audience segments for precise targeting.




- Develop remarketing strategies to increase conversion rates.
- Utilize customer data and behavioral insights to improve campaign performance.

- Creative Collaboration

- Coordinate with designers and content teams to create high-converting creatives, banners, reels, and ad copies.
- Ensure all creatives align with campaign goals and brand tone.
- Bring creative ideas and experimentation to improve engagement and ad effectiveness.

- Market & Competitor Research

- Stay updated with digital marketing trends and algorithm changes.
- Conduct competitor analysis to refine strategy and improve campaign positioning.

- Tools & Platform Proficiency

Hands-on experience with:

- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics
- Google Tag Manager
- CRM systems
- Heatmap tools (e.g., Hotjar)

Qualifications & Skills:

- Bachelor’s degree in Marketing, Business, Communications, or related field
- (MBA or Digital Marketing Certification is a plus)
- 1-3 years of experience in Digital / Performance Marketing
- Strong analytical and data interpretation skills
- Excellent communication and coordination skills
- Proven track record of running successful paid campaigns

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits :

- Cell phone reimbursement
- Provident Fund

Work Location: In person

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