Performance Marketing Executive - Meta & Google Ads Company: Martech Simplified

Location: Kamothe, Navi Mumbai

Employment Type: Full time

About the Role

We are looking for a highly driven and performance-oriented Performance Marketing Executive who can independently plan, execute, optimize, and scale paid advertising campaigns across Meta and Google platforms.

Key ResponsibilitiesMeta Ads (Facebook & Instagram)

- Create and manage lead generation, engagement, traffic, and conversion campaigns
- Plan audience targeting, retargeting, and lookalike audience strategies
- Optimize campaigns based on CPL, ROAS, CTR, and conversion metrics
- A/B test creatives, ad copies, audiences, and landing pages
- Monitor campaign budgets and daily performance
- Generate weekly and monthly performance reports

Google Ads

- Manage Search, Display, Performance Max, and YouTube campaigns
- Conduct keyword research and competitor analysis
- Optimize campaigns for quality score, conversions, and ROI
- Track and improve lead quality and conversion rates
- Manage remarketing campaigns and audience segmentation
- Set up and monitor conversion tracking

Analytics & Tracking

- Handle Meta Pixel, Google Tag Manager, and Google Analytics




- Track campaign performance and user behavior
- Identify gaps and suggest performance improvement strategies
- Work closely with creative and content teams for better ad performance

Required Skills :

- Strong hands-on experience with:

- Meta Ads Manager

- Google Ads

- Google Analytics

- Google Tag Manager

- Understanding of performance marketing metrics and funnels

- Experience in lead generation campaigns

- Strong analytical and reporting skills

- Good communication and coordination abilities

- Basic understanding of landing pages and conversion optimization

Preferred Qualifications

- 1-3 years of experience in paid advertising
- Experience handling healthcare or service-based clients is preferred
- Knowledge of CRM integrations and WhatsApp lead automation is an added advantage
- Ability to manage multiple client accounts simultaneously

KPIs / Success Metrics

- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead Quality
- Campaign ROI
- Client Retention & Performance Growth

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (Kamathe)
🏢 Martech Simplified
📍 Kamathe