Location : Phase-8B, Mohali (In office) Experience Required : 2-4 years Employment Type : Full-Time, Permanent Shift :6:00 AM - 3:00 PM Interview Mode : Face-to-Face (F2F) Immediate Joiners Preferred

Job Overview

Key Responsibilities

- Plan, create, and manage campaigns across:

- Google Ads (Search, Display, YouTube, Performance Max)

- Meta Ads (Facebook & Instagram)

- Perform keyword research, audience targeting, and competitor analysis :

- Optimize campaigns regularly for:

- CTR, CPC, CPA, ROAS

- Conversion rate improvement

- Set up and manage:

- Conversion tracking (Google Tag Manager, GA4, Meta Pixel)

- Remarketing and retargeting campaigns

- Analyze campaign performance and prepare weekly/monthly reports :

- Conduct A/B testing for ad creatives, copies, and landing pages

- Work closely with design and content teams for ad creatives

- Manage budgets efficiently and scale profitable campaigns

- Stay updated with latest trends, algorithm changes, and ad policies

**Required Skills:

- **

- Proven experience in:

- Google Ads (minimum 2-4 years)

- Meta Ads Manager

- Strong understanding of:

- Bidding strategies (Manual CPC,



Max Conversions, tCPA, tROAS)

- Audience segmentation & funnel strategy

- Hands-on experience with:

- Google Analytics (GA4)

- Google Tag Manager

- Conversion tracking & pixel setup

- Ability to analyze data and make data-driven decisions

- Good understanding of landing page optimization

- Strong communication and reporting skills

Preferred Qualifications

- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field

- Experience with SaaS / Lead Generation / Service-based businesses

- Google Ads Certification

- Experience in tools like:

- SEMrush / Ahrefs

- AI Tools for Marketing

- Basic knowledge of SEO & CRO

Key Performance Indicators (KPIs)

- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)

Lead Quality & Volume

How to Apply

Application for Performance Marketing Specialist - [Your Name] Contact-82880-19766

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Google Ads & Meta Ads Expert) (Sahibzada Ajit Singh Nagar)
🏢 XTec Global
📍 Sahibzada Ajit Singh Nagar