Manager - Performance Marketing (E-commerce)

Location : Indore, Madhya Pradesh Experience : 8-10 Years Total Experience Relevant Experience : 2-6 Years in Marketplace Performance Marketing Industry : E-commerce / FMCG / Consumer Products Employment Type : Full-Time Salary : Up to ₹10 LPA Reporting To : Head - E-commerce

Job Overview

Key ResponsibilitiesCampaign Planning & Strategy

- Develop and execute marketplace performance marketing strategies aligned with business targets.

- Plan and manage advertising budgets across Amazon, Flipkart, and other marketplaces.

- Define KPIs including:

- ROAS,

- ACoS,

- TACoS,

- CPC,

- Conversion Rates,

- Sales Contribution.

- Plan campaigns for:

- product launches,

- festive sales,

- promotional events,

- category growth initiatives.

Campaign Execution

- Set up and manage campaigns across Amazon Ads, Flipkart Ads, and similar platforms.
- Optimize keywords, bids, targeting, placements, and campaign structures.
- Coordinate with marketplace account managers for visibility programs and growth opportunities.
- Ensure proper SKU mapping, budget allocation, and campaign segmentation.

Performance Monitoring & Optimization

- Monitor campaign performance including:

- spends,

- sales,

- clicks,

- conversions,

- ROI,

- impressions.

- Improve ROAS and reduce ACoS/TACoS through continuous optimization.

- Identify underperforming campaigns and implement corrective actions.

- Analyze competitor activity, pricing trends, and market opportunities.

Reporting & Insights

- Prepare daily, weekly, and monthly performance reports.




- Generate actionable insights and recommendations for business growth.
- Support management reviews with advertising analytics and profitability insights.
- Ensure accuracy of marketplace data and reporting dashboards.

Cross-Functional Coordination

- Coordinate with category, finance, supply chain, and creative teams.
- Support listing optimization and creative enhancement initiatives.
- Stay updated with marketplace advertising trends, policies, and new ad formats.

Required Skills & Qualifications

- Graduate/Postgraduate in Marketing, Business, or related field.

- 2-6 years of hands-on experience in:

- Performance Marketing,

- E-commerce Advertising,

- Amazon Ads,

- Flipkart Ads,

- Marketplace Growth.

- Strong hands-on experience in marketplace advertising platforms.

- Strong analytical and data interpretation skills.

- Good understanding of e-commerce funnels and consumer behavior.

- Proficiency in Excel, Google Sheets, and reporting dashboards.

- Ability to work in a fast-paced, target-driven setting.

Key Skills

- Performance Marketing
- Amazon Ads
- Flipkart Ads
- E-commerce Marketing
- ROAS Optimization
- ACoS / TACoS Management
- Marketplace Advertising
- Digital Marketing
- Campaign Management
- Data Analysis & Reporting
- Growth Marketing
- E-commerce Analytics
- Experience in FMCG, D2C, or marketplace-driven businesses preferred.
- Strong understanding of Amazon and Flipkart ecosystem.
- Data-driven mindset with strong execution capabilities.
- Self-motivated and growth-oriented professional.

Pay: Up to ₹1,050,000.00 per year

Benefits :

- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (Indore)
🏢 Eduplex services private
📍 Indore