Some careers shine brighter than others.

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of Content Strategist

In this role you will :

- Coordinate and manage the execution of HSBC digital content goals.Lead strategy sessions with stakeholders and other cross-functional colleagues to outline content objectives, negotiate compromises and achieve consensus
- Analyse content at both granular and holistic levels, making recommendations about local market projects to align with global content strategy frameworks.Measure content effectiveness with research and analytics




- Provide data-driven recommendations and innovation opportunities.Lead the mapping of the digital experience across both public and logged-in touch points to ensure a seamless, joined-up experience for our customers and prospects
- Map and design content journeys and experiences, and oversee their construction.Develop content hierarchies, content designs and structured content standards for individual projects
- Help non-digital stakeholders engage with the digital design and delivery process, and ensure their voices are heard.

To be successful you will : To excel in this role, you should have:

- Minimum Graduation with Minimum 4 to 8 years of Qualified digital content delivery experience, User Experience (UX) and Content design experience.
- Extensive stakeholder management experience Agile ways of working JIRA, Confluence.Search Engine optimisation tactics and best practices.
- Digital analytics: quantitative analysis Looker, Adobe Analytics.
- Enterprise content managment Adobe Experience Manager and headless structured content experience.

You’ll achieve more when you join HSBC.

**Issued By HSBC Electronic Data Processing (India) Private LTD

📌 Content Strategist (Bengaluru)
🏢 HSBC Global Services
📍 Bengaluru