Job Description: This role requires a strong analytical mindset, hands-on experience with ad platforms, and the ability to translate data into actionable insights.

Key Roles & Responsibilities:

1. Campaign Strategy & Planning

Develop and execute performance marketing strategies aligned with business goals

Identify target audiences, channels, and budget allocation

Plan full-funnel campaigns (Awareness → Consideration → Conversion)

1. Paid Media Management

Manage campaigns across: Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube)

Other platforms (LinkedIn, Twitter/X, etc. if needed)

Handle campaign setup, A/B testing, and scaling

1. Tracking & Analytics

Implement and manage: Meta Pixel

Google Tag Manager (GTM)

Conversion tracking & events

Use UTM parameters for accurate campaign tracking

Ensure proper lead/data flow to CRM or LMS systems (e.g., Hyperlocal dashboards)

1. Optimization & Performance Improvement

Monitor KPIs: CPC, CPA, ROAS, CTR, Conversion Rate

Continuously optimize campaigns for better performance

Identify underperforming areas and fix bottlenecks

1. Creative & Funnel Collaboration

Work closely with designers & content teams

Suggest high-performing ad creatives, copies, and hooks

Optimize landing pages for conversion (CRO)

1. Data Analysis & Reporting

Analyze campaign data and generate insights





Prepare daily/weekly/monthly performance reports

Present actionable recommendations to stakeholders

1. Budget Management

Allocate and manage budgets efficiently across platforms

Scale profitable campaigns while maintaining ROI

1. Lead Management & Integration

Ensure seamless lead flow from ads to CRM/LMS

Work with tools like: Instant Forms (Meta)

Landing pages

API integrations / Zapier / Webhooks

Maintain lead quality and reduce CPL

1. Experimentation & Growth

Run experiments (audience, creatives, funnels)

Explore new channels and growth opportunities

Stay updated with latest trends and algorithm changes

Required Skills : Solid experience in Meta Ads & Google Ads

Hands-on experience with Pixel, GTM, UTM tracking

Analytical mindset with Excel/Google Sheets proficiency

Understanding of funnels & conversion optimization

Basic knowledge of landing pages & CRM integrations

Preferred Skills: Experience with tools like HubSpot, Zoho, Salesforce

Knowledge of automation tools (Zapier, Make)

Experience in lead generation & e-commerce campaigns

Key KPIs: Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Conversion Rate

Lead Quality

Work Location: In person

Pay: ₹15,000.00 - ₹33,808.40 per month

Benefits :

- Paid sick time

Work Location: In person

📌 Junior Digital Marketing Executive (Visakhapatnam)
🏢 Digi You
📍 Visakhapatnam